As a Director & Founder with over 3 years of experience in building and growing a successful business, I have developed a deep understanding of what it takes to create an exceptional user experience. With my expertise in Webflow, I have been able to take our websites to the next level and create beautiful, functional designs that drive engagement and conversions.As a business owner, I have honed my skills in project management, team leadership, and strategic planning. I understand the importance of collaboration and communication in achieving our goals, and I am always looking for new ways to improve our processes and workflows.

Being Lead Designer at award winning design studio Crafted Studios i've designed websites, design systems, and interfaces for startups in like FalconX (rated fastest growing Crypto startup in 2021), Zest Ai, Yahoo, Lever, Allegiant Airlines, Delta, Mom’s Meals, Ghost Locomotive, and many more startups and enterprises worldwide. My project tasks include conducting user and customer research, creating design systems, creating wireframes, creating prototypes, leading design presentations for stakeholders and marketers to review and approve, facilitating tasks to development teams, and inputting information in project management tools as well as collaborating with our clients as a team to move projects forward. I have experience using Notion and ClickUp as PM tools. I have high level knowledge with Platforms like Wordpress, and thorough experience using Webflow to build marketing websites, job board platforms, and ecommerce experiences. With that said, I also create a seamless experience from design to development to launch using no code tools when our developers are overloaded with work.

As the Lead Designer at FalconX, a leading software company focused on institutional crypto trading. I have been in charge of designing solutions that help the FalconX team break communication barriers and creating user-focused web journeys. I worked closely with cross-functional teams and played a key role in shaping the company's effective web presence and generating new signups and converting national new coverage to the FalconX product suite.Key Responsibilities:Design Strategy: Collaborating with the marketing team, I lead the formulation of design strategies aligned with business goals & user needs. I gave my input on how the designs should interact during the development phase and offered solutions on how they could increase usability, SEO, and general industry website maintenance.Leadership & Project Management: As the lead designer, I oversee a team of designers and developers, providing guidance, and fostering a collaborative work environment. I assign tasks, review deliverables, and conduct design critiques to maintain a high standard of quality and consistency in our design outputs.Stakeholder Collaboration: I actively engage with stakeholders, including product managers, engineers, and executives, to understand their requirements, gather feedback, and align design decisions with the overall product vision.

As a Lead UX/UI Designer working with Lever, a prominent software company specializing in talent acquisition and recruitment solutions, I played a pivotal role in designing and enhancing the user experience of Lever's career boards as they pertained to their clients career web experiences. Over the course of my tenure, I worked closely with a multidisciplinary team of engineers and product managers to create user centered and visually appealing interfaces that enabled and changed the way candidates interacted with job listings as Lever powered the backend technology.My tasks included: UI Design Strategy: I worked with Lever to design a system that allowed Lever to offer a "plug in play" design system and operation. This system gave their clientele career website interface that was user-focused for candidates to easily navigate career opportunities, view company culture, and apply using Lever's technology. Wireframing and Prototyping: I created detailed wireframes and interactive prototypes to visualize and iterate on design concepts.Collaboration and Cross-Functional Communication: As a lead designer, I fostered a collaborative environment by communicating and coordinating with cross-functional teams, including product managers and engineers. This facilitated the alignment of design & strategy to ensure seamless integration of the designs into development.User Experience Strategy: I continuously evaluated the usability and effectiveness of the career boards' user interface, employing feedback, conducting interviews, and industry best practices. Design System Development: I contributed to the establishment of Lever's design system to develop products for their clientele. Creating reusable UI components, style guides, and documentation. This streamlined the design and development process for consistency across Lever's product suite for faster iterations and scalability.

As a Web Specialist I led by creating effective landing pages for software companies (SaaS) that drive conversions and generate leads using UX web principals. In this role, I worked closely with our marketing team to develop and execute landing page strategies that aligned with their goals of growth and user acquisition. This included conducting research on our target audience (user personas) and competitors, analyzing data to identify opportunities for improvement, and collaborating with designers and developers to create high-quality landing pages that met our standards of excellence. As well as knowing SEO best practices and doing A/B testing and other optimization techniques. Key Responsibilities:Collaborate with the marketing team to develop and execute landing page strategiesConduct research on target audience and competitors to inform landing page design and messagingUse data and analytics to identify opportunities for optimization and improvementCreate visually appealing landing pages that are optimized for maximum engagement and conversionManage A/B testing and other optimization efforts to continually improve landing page performanceWork closely with designers and developers to ensure landing pages are of the highest qualityStay up-to-date on industry trends and best practices to inform landing page strategy