Daniel Fraser Email & Phone Number

Carson, California, United States

Burbank, California, United States

City Of Industry

Art directed, designed, and photographed marketing material for Hubbell Lighting and premier outdoor lighting subsidiary, Kim Lighting. Raised visual design standards for Kim Lighting since 2014, enabling Kim lighting to become one of 2 main profit earners of Hubbell Lighting. Led corporate branding, product launches, and conference branding.• Surpassed financial goals by 12% in 2019 by creating advertisements for Kim Lighting and other Hubbell Brands for industry publications and social… Show more Art directed, designed, and photographed marketing material for Hubbell Lighting and premier outdoor lighting subsidiary, Kim Lighting. Raised visual design standards for Kim Lighting since 2014, enabling Kim lighting to become one of 2 main profit earners of Hubbell Lighting. Led corporate branding, product launches, and conference branding.• Surpassed financial goals by 12% in 2019 by creating advertisements for Kim Lighting and other Hubbell Brands for industry publications and social media outlets, like LinkedIn, Facebook, Instagram, and Twitter. • Incorporated corporate branding into Kim Lighting printed and digital marketing collateral, product and application photography, Keyshot renderings, video / website assets, social media assets, and illustrations, resulting in 400% increase in application images to flow into marketing distribution channels.• Served as lead designer for launches, including Kim Architectural Floodlight Collection (2019), Wall Director (2018), Altitude (2018), Pavilion Bollards (2017), Kim Lightvault8 White and RGBW products (2016), and ArcheType X Family (2015). Eliminated costly reprints while bringing in spot varnishes and various paper stocks, making Kim Lighting standard of excellence and model for other Hubbell brands.• Produced product launch elements, providing product logo, 20-28-page brochure, website / video visual assets, printed advertisements, social media, spec sheets, competitive comparison chart, FAQ card, and sample product luggage tag.• Increased conference attendee booth visits and product quote requests by creating top quality conference promotion material for 13 Hubbell Brands, including brochures for 2016 IES Street and Area Lighting Conference, 2016 National Auto Dealerships Association Convention and Expo, 2016 HCD Expo and Conference, and 2017 National Auto Dealerships Association Convention and Expo. Hubbell Lighting products now regularly win industry PIA awards. Show less

Burbank, California, United States

Served clients, including Aries Management LLC, California Credit Union League, Elco Lighting, Impress Communications, Inside Job Agency, Members Allegiance LLC., and Rubin Postaer and Associates.• Expanded creative solutions for event branding for California Credit Union League while rebranding Elco Lighting’s advertising.• Augmented production and creativity while bringing costs down by improving workflow and software techniques. Kept open dialogue with creative directors and other… Show more Served clients, including Aries Management LLC, California Credit Union League, Elco Lighting, Impress Communications, Inside Job Agency, Members Allegiance LLC., and Rubin Postaer and Associates.• Expanded creative solutions for event branding for California Credit Union League while rebranding Elco Lighting’s advertising.• Augmented production and creativity while bringing costs down by improving workflow and software techniques. Kept open dialogue with creative directors and other designers to turn visions into reality. Show less

Designed and produced 3 main areas of print / online marketing: Corporate Branding, Conference Promotions, and Publications.• Collaborated with senior executives and Marketing Team to strategize campaigns, producing concept and design of 2008 and 2009 advertising campaign.• Branded products and services, created corporate identity systems, and named organizations and products, including Procura LLC and flag ship product Purchase ONE, causing rise to one of top-20 purchasing card issuers… Show more Designed and produced 3 main areas of print / online marketing: Corporate Branding, Conference Promotions, and Publications.• Collaborated with senior executives and Marketing Team to strategize campaigns, producing concept and design of 2008 and 2009 advertising campaign.• Branded products and services, created corporate identity systems, and named organizations and products, including Procura LLC and flag ship product Purchase ONE, causing rise to one of top-20 purchasing card issuers in North America in 4 short years.• Developed print / online promotions for educational conferences catered to credit union executive officers, eclipsing conference attendance targets 5-13%. Conference venues included Wynn Las Vegas, Bellagio Las Vegas, The Venetian Las Vegas, and The Ritz-Carlton Pasadena. • Created themes, print collateral, print / online advertising, signage, trade show booths, and original artwork, including photography, production art, and press checks, providing designs that could be sized from huge stage backdrops to small internet banner ads and still carry same attention-grabbing impact. • Designed and produced main quarterly publication, InsideRISK, for distribution among nationwide credit union executives.• Instituted environment friendly / cost saving techniques to existing production model, establishing in-house duplex brochure printing, HTML email blast, FSC offset printing, and self-mailers (rendering envelopes obsolete).• Negotiated better contracts with various vendors, reducing costs while raising production standards and balancing multiple projects. Show less

Designed newsletters, advertisements, proposals, and various marketing collateral. • Assisted lead designers in creating annuity product kits. • Provided technical support for computer hardware & software, scanners, digital cameras, and printers.

Lead designer responsible for art direction of advertisements, brochures, corporate identities, outdoor signage, and packaging from concept to print.• Clients included: Hitachi, Vivitar, Lenmar Enterprises, House Foods, Mount Sinai Memorial Parks and Mortuary, and Catholic Cemeteries of the Oakland Diocese.• Managed press checks, photo shoots, hiring/firing of freelancers and interns.

Created advertisements and proposals.

Helped them develop concepts and mock ups for the Epson Printer account, while also helping them with production for their Wells Fargo account.

Managed Digital Graphics department showcasing hardware and software for publishing, digital video, and bio-tech/scientific corporations. Orchestrated demonstrations of thermal wax and dye sublimation printers, flatbed scanners, accelerated video cards, and color calibrated monitors. • Clients included: Stanford University, US Geological Survey, and Guckenheimer Inc.

Ba, General Art

A.A., Liberal Arts