Social Media Marketing Intern
Sawa Money
Oakland, California, United States
- Researched other finance app’s media approaches, analyzed and summarized data found, presented data to board members through slide decks and graphs
- Identified trends and needs of target audience (Gen Z), integrating insights into social media planning
- Worked with customer acquisition manager and design team to create culturally relevant media and visuals, targeting the Gen Z generation and communicating importance of healthy saving habits