Developing IP and formats for traditional and digital media. including YouTube, Netflix, and Warner Discovery.

Creative Producer for Global YouTube Netflix series, winner of Kidscreen 2023 Best Digital Series

Led the UK Growth Strategy for multichannel OTT expansion into profit, evolved and streamlined TV Player platform away from legacy model, with additional 22 new channels, leading a team of 10.

Creating and producing world class animated content from Movies to Webisodes for the world's leading imagination based toy brand.

Founded consultancy to write and develop IP for traditional and digital media. developing formats for YouTube, DRG, Netflix, Turner and Disney. Optioned screenwriter, represented by CAA Los Angeles.

Spearheaded the development and evolution of Earth Hour in uniting people to protect the planet. achieving massive environmental impact including legislation changes by harnessing the power of the crowd. Impact in 163 countries increased by 400% YOY and a partnership with Rovio generated 3 billion impressions.

Founded Digital Entertainment Company from business plan through to investment,specializing in brand funded multi-platform music content. Achievements include…Multi-million dollar endorsement campaigns, F1 Rocks, Formula 1 Music EventsSocial Network based Toyota funded Music Festival in Korea.Annual turnover of 20m plus within 2 years.

Executive Producer - Asiavision Song Contest - 2007-09 - Raised $8m funding and negotiated broadcast/distribution in 11 markets and with EBU/ABU for first Eurovision Song Contest in Asia.

Restructured Channels with a focus towards Digital Media and Content Development for MTV, Nickelodeon and VH1. Led Australia and Japan localized production, programming, digital and marketing initiatives.Created and led regional marketing team that consistently placed MTV in the top 3 performing channelsin APAC. Produced ‘MTV Asia Aid’ with CNN, raising millions of dollars with UNICEF for Tsunami relief,Developed MTV/Motorola pan regional marketing initiative, delivering game… Show more Restructured Channels with a focus towards Digital Media and Content Development for MTV, Nickelodeon and VH1. Led Australia and Japan localized production, programming, digital and marketing initiatives.Created and led regional marketing team that consistently placed MTV in the top 3 performing channelsin APAC. Produced ‘MTV Asia Aid’ with CNN, raising millions of dollars with UNICEF for Tsunami relief,Developed MTV/Motorola pan regional marketing initiative, delivering game changing revenue. Show less

Created and produced Asia Music Awards, a highly profitable franchise subsequently launched Awards formats in Japan, China, India, South East Asia and Australia. Built strong and independent editorial teams at MTV, Nickelodeon and VH1 to create numerous broadcast franchises. Won Broadcaster of the Year for MTV competing against general entertainment networks, achieved 36% ratings growth across the region.

Spearheaded localization of music and content on regional channels, created Marketing Partnershipsteam helping to generate 35% sales growth year on year. Initiated first ever China Awards Show withCCTV. Created first ever Virtual Interactive host achieving a rating of 5 on CCTV China and generating significantsponsorship.