David Folkerson Email & Phone Number

Ottawa, On, Ca

Ottawa, Ontario, Canada

Makemi (mah-keh-mee) is the only automated A➞Z content testing and reporting tool built specially for marketing agencies. It groups and compares content across platforms and tells you what's working and what isn't. Now you can:✔ *properly* optimize your campaigns (finally!)✔ maximize your ROI (ka-ching!), and ✔ get your clients and colleagues truly giddy, just overflowing with joy (like you never thought was possible!)Leave all your competitors in the dust. Use Makemi… Show more Makemi (mah-keh-mee) is the only automated A➞Z content testing and reporting tool built specially for marketing agencies. It groups and compares content across platforms and tells you what's working and what isn't. Now you can:✔ *properly* optimize your campaigns (finally!)✔ maximize your ROI (ka-ching!), and ✔ get your clients and colleagues truly giddy, just overflowing with joy (like you never thought was possible!)Leave all your competitors in the dust. Use Makemi. Tell your friends.Because knowledge is power. 👇👇👇https://link.makemi.io/kdOk Show less

Ottawa, Ontario, Canada

- Led and supported multiple grant proposals, including scoping, writing, and budgeting, resulting in over $1 million of additional revenue.- Led development of 2024 Lifetime of Learning sales and marketing strategy.- Oversaw international trademarking and licensing for Sustainable Forestry Initiative and Project Learning Tree brands.- Reduced third-party warehousing and logistics costs by undertaking a comprehensive needs analysis and implementing updated processes.- Advised… Show more - Led and supported multiple grant proposals, including scoping, writing, and budgeting, resulting in over $1 million of additional revenue.- Led development of 2024 Lifetime of Learning sales and marketing strategy.- Oversaw international trademarking and licensing for Sustainable Forestry Initiative and Project Learning Tree brands.- Reduced third-party warehousing and logistics costs by undertaking a comprehensive needs analysis and implementing updated processes.- Advised Chief Education Officer on departmental budget.- Managed government relations for Chief Education Officer, engaging senators, department heads, and caucus members. Show less

Ottawa, Ontario, Canada

- Improved cross-functional collaboration by restructuring and developing a bi-national, hybrid (remote and on-site) communications team.- Developed "Decade of Success: SFI’s Conservation Impact" report, earning positive media attention. - Partnered with Université Laval to advance Indigenous forestry in Quebec.- Co-wrote a submission for the Quebec Woodland Caribou Commission and engaged in governmental advocacy meetings.- Collaborated with senior leadership to set strategic… Show more - Improved cross-functional collaboration by restructuring and developing a bi-national, hybrid (remote and on-site) communications team.- Developed "Decade of Success: SFI’s Conservation Impact" report, earning positive media attention. - Partnered with Université Laval to advance Indigenous forestry in Quebec.- Co-wrote a submission for the Quebec Woodland Caribou Commission and engaged in governmental advocacy meetings.- Collaborated with senior leadership to set strategic direction for the organisation. Show less

Ottawa, Ontario, Canada

- Authored successful funding proposal, securing a $7.8M federal grant to support youth career pathway development.- Led and contributed to web and tech enhancements, including Wordpress websites, e-commerce, and Salesforce CRM.- Hired and developed team members to support Canadian communication efforts.

Ottawa, Ontario, Canada

- Led the national "Green Ride for Green Jobs" marketing campaign, achieving 52 media placements and 16x social media growth within six months.- Secured a continuous $10K/month Google Ads grant.- Created and disseminated A Guide to Green Jobs in Canada: Voices of Indigenous Professionals, in English, French, Plains Cree, and Anishinaabemowin.- Developed communications strategy to advance SFI’s ‘Project Learning Tree’ brand in Canada.

Ottawa, Canada Area

- Authored parliamentary testimony on the significance of science-based regulations in the Canada-European Union Comprehensive Economic and Trade Agreement (CETA).- Produced a documentary about temporary foreign agricultural workers, reaching 2M+ people after raising $96K in funding.- Oversaw a website revamp, boosting web traffic by 65%, user engagement by 93%, and social media growth by 900% in under six months.- Supported parliamentary lobbying activities and managed farm visits… Show more - Authored parliamentary testimony on the significance of science-based regulations in the Canada-European Union Comprehensive Economic and Trade Agreement (CETA).- Produced a documentary about temporary foreign agricultural workers, reaching 2M+ people after raising $96K in funding.- Oversaw a website revamp, boosting web traffic by 65%, user engagement by 93%, and social media growth by 900% in under six months.- Supported parliamentary lobbying activities and managed farm visits for high-level officials.- Managed national bilingual magazine, edited content and coordinated writers and translators.- Developed engaging annual reports, the latest of which became a popular advocacy tool across the country, necessitating a second print run. Show less

Ottawa, Canada Area

- Supported corporate quality system change management, supervising process documentation.- Led social media plan.- Crafted executive speeches and presentations, and managed event delivery including national conferences and town halls.- Aligned corporate website with Canadian government and ISO accessibility standards, managing redesign and cross-departmental team in implementing recommendations.

Ottawa, Canada Area

- Oversaw an award-winning marketing campaign to recruit volunteer technical assessors. - Contributed to the website redesign.- Managed, mentored and coached team members in graphic design, web, and video production.- Developed a help-desk system for communications requests.

Toronto, Canada Area

- Devised digital engagement strategy, established in-house studio, launched a branded YouTube channel, and produced professional development videos with high-profile guests.- Aided in developing an e-learning system and evaluation tools, and produced interactive video content.- Authored newsletters and annual reports.

Master Of Business Administration - Mba, Marketing

B.A., Communications, Cum Laude