Diana Freeman-Baer Email & Phone Number

Oakland, Ca, Us

Purchase, Ny, Us

Purchase, Ny, Us

San Francisco, Ca, Us

London, Gb

San Ramon, California, Us

Responsible for the strategy and design of productivity tools for Predix, a platform for thecollection and analysis of data from machines. Predix has grown to over 30,000 active developers.• Built and managed a cross-functional creative team and best practices to deliver great customer experiences on time, across 8 products, 12 development teams, and 3 continents• Oversaw the research and design of a new service and product line called Predix Private Cloud• Directed the strategy for integrating acquired software businesses with the platform roadmap• Defined a content strategy framework to unify messaging and create a consistent omni-channel experience across multiple properties• Improved communication and process between product, design and development• Drove customer satisfaction through quantitative and qualitative feature analysis to improve the end-user experience and evaluate product roadmap priorities

San Ramon, California, Us

Consulted for clients from diverse industries and countries to develop a strategic vision of their digital transformations. Directed design and engineering in building customers’ visions. • External customer consulting engagements led to $56M in contracts • Led internal strategy and design consulting engagements for GE Lighting and GE Healthcare, resulting in the creation of two businesses: Current is valued at $5B and Project Northstar is being sold as part of a software unit to Veritas for $1.05B • Improved customer success by creating a pre-qualifying sales tool, increasing cultural sensitivity during the strategy phase, and guiding the hand-off between the strategy phase and the development phase of engagements • Developed facilitation tools for the UX Studio • Managed design requests and resources across a range of products and projects • Mentored junior and senior designers in user-centered and agile methodologies, facilitation techniques, and their careers

Unlocked startup opportunities that focused on building a better healthcare system as part of the Design Strategy Group at Aetna’s incubator, Healthagen. Led research and design for a wide range of solutions including employee wellness, cancer caregiver support, and more.• Conceived, designed and built Smart Networks, a B2B platform for managing patient retention (now a part of Medicity)• Led ethnographic field studies and tested design solutions that were used to propose new incubator businesses for enhancing patient experience and reducing costs

San Francisco, California, Us

Collaborated with executive leadership to design a solution that empowered highly regulated businesses to use social media and build customer relationships. Built the design team from 1 to 7 members. Led user experience and marketing design. Developed interaction, visual and brand design guides.

San Francisco, Ca, Us

Product and brand designer for MOG, an early online subscription music service. Partnered with product management and engineering to define MOG’s product strategy and grow the subscriber base by 200% in under a year. Shortly after, MOG was purchased by Beats Electronics.

Clients: Sephora inside JCP, Piperlime, Soundhound App, and PopJewels

Bfa, Graphic Design

Betriebswirtschaft

Bba, International Business, Studio Art

Photography