Douglas Ross Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

https://www.dougross.info/aglAGL (October 2020 - March 2021):Help & Support CMS upgrade: editing and writing content for a content migration; contributing to the creation and management of IA documentation and content guidelines; UX copy.AGL Mobile rollout: microcopy, UX copy for the successful rollout of new products.

Melbourne, Victoria, Australia

https://www.dougross.info/seekDigital copywriting for a B2B and B2C digital platform. UX writing, product and brand messaging, content mapping.UX testing.Working within the Partnerships team at SEEK, this contract role required me to quickly grasp the goals of the project and the context of SEEK's software partnerships to produce engaging and clear copy for a web portal.

Melbourne, Australia

https://www.dougross.info/kathmanduBrand messagingContent strategyShortform copywritingLongform content management (production and editing)UX Content DevelopmentWithin my first quarter alone, I increased Average Time On Page by 41% in Australia and 52% in New Zealand for the company's longform content channel. Bounce rates decreased by 13.5% in Australia and 11% in New Zealand.I led the content refresh of all Kathmandu's sustainability messaging. With 30+ years of sustainability initiatives, Kathmandu needed a new way to showcase its legacy. My responsibilities included:1. Conducting an audit of existing content2. Reconfiguring the Information Architecture of sustainability messaging3. Leading the design and production (using Adobe Experience Manager) of a new 'Sustainability Hub', which broke up all messaging into three verticals (Environment, Materials, People) 4. Writing all new content as well as editing existing content to improve engagement.

London, United Kingdom

Longform tech writing Product copy and editorial (branding materials, online copy) UX writing and testingUser testing of the company's website led me to make simple but effective changes to navigational copy, resulting in an instant 100%+ increase of click-through traffic to product pages. My work in initiating and leading the development of the company's longform content (interviews, feature articles, news, data analysis) led to longform content being the largest external driver of traffic to the website within six months and helped position the company to a U.S market.

Melbourne, Australia

Longform - evergreen and dynamic copyProduct copy - both shortform branding copy for sales and advertising materials as well as longform (whitepapers promoting digital tools)SEO copy (linkbuilding, category copy, image optimisation)UX copy

Agency work (SEO copy, longform evergreen content, brand and product messaging); digital copy (newsletters, PR, website copy); longform copy.

Melbourne, Australia

Involved in the editing and development of a commissioned piece of NF work. Working closely with the book's author, I was able to hone my own editing skills in a professional environment while also helping with structural edits of the book. This was a very valuable piece of professional experience in regards to stakeholder management, time management and editorial development.

Masters Of Publishing And Communications

Bachelor Of Arts (Ba), Literature & Italian

Diploma Of Music (Practical)

Education record