David Blechman Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Greater Chicago Area

Greater Chicago Area

• Co-managed research retainers and insight communities for Nestle USA, Diageo Spirits and NFL.
• Gained a widespread perspective of both quantitative and qualitative research, largely executing ad-hoc research and specializing in concept analysis, naming, and packing studies.
• Implemented advanced analytics components such as max-diff, key driver analysis, Thurstone analysis, perceptual mapping, and Van Westendorp analysis to create more robust data and deliverables for clients.
• Moderated focus groups, IDIs, and in-the-moment sessions research for key stakeholders’ biggest events, including the Nestle National Sales Meeting and the 2018 NFL Kickoff Game.
• Programmed surveys in the Sparq platform when company resources were low, and layered scripting for a more seamless respondent experience.

Washington D.C. Metro Area

• Processed, cleaned, and keyed incoming data sets for professional development research using Snap Surveys software.
• Built reports from professional development research data for internal and external client use
• Analyzed hosts and host sites for different professional development conference opportunities used for future event planning.
• Consulted with schools and districts regarding program feedback and delivered insights for the new Eureka Math program implementation.

Greater Los Angeles Area

• Built campaign reports and trafficked online ad placements using Google’s DoubleClick digital campaign manager.
• Engaged in publisher and market research using comScore indices to best optimize Amazon Studios’ display advertisements.
• Created daily, weekly, and monthly competitive research decks for internal and client use that covered industry trends and competitor digital activity.
• Led a team of 5 interns through a two-month media planning and demographic research project administered by Amazon.

Greater Chicago Area

• Created multi-channel media buying agreements, managed media budgets, and tabulated seasonal digital campaigns for General Growth Properties.
• Audited landing pages for The Parking Spot and that reduced cost per lead (CPL) and cost per action (CPA) by over 35% for the New York/New Jersey market.
• Collaborated with Account Managers, Directors, Account Executives, and Senior Account Executives to generate in-depth competitive analyses to enhance digital strategy.
• Analyzed results from Ulta Beauty’s YouTube campaigns to better optimize media spend across all digital channels.

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Kappa Alpha Order (Fraternity)- Epsilon class member and merchandising committee member

High School Diploma

Activities and Societies: Diller Street Journal- Co-head and co-editor North Shore Country Day Spirit Club- Founder Greeley School.