Dan Glavin Email & Phone Number

Mission Viejo, CA, US

Leprechaun Capital is a holding company focused on e-commerce fulfillment and early stage startups.

New York, NY, US

• Manage a team of 30 data and analytics experts across 12 lines of business who provide analytics and insights services to our clients to help optimize their media strategy, reporting to the Chief Analytics Officer.
• Accountable for campaign performance analytics and business intelligence functions across the entire agency
• Driving innovation in analytics such as AI and ML
• Marketing Science – Modeling and attribution, customer lifetime value analysis, MMM
• Collaborating with other sub-crafts within CIA US- Audience Acceleration and Media Operations to ensure best practice processes are followed by the BI team in the delivery of integrated insights.
• Represent CIA in winning new business for the agency and proactively pursue innovative and breakthrough data and analytics ideas to expand existing and sell new business to clients.

New York, US

• Practice lead for the data architecture service line with a focus data strategy solutions, consulting and audience platform operations on behalf of Spark clients.
• Manage a team of 40+ data and audience experts across strategy and technology implementations reporting into the President of Data Technology Analytics & Insights group.
• Integral in driving ad/mar tech and data integration conversations and strategies on behalf of our clients, and then implementing these strategies with the activation and operations teams.
• Acting as an in-house expert in the data advertising landscape consulting with internal teams and clients on partner/vendor selection, data onboarding, platform integrations, audience activation and testing frameworks.
• Lead many new business pitches driving audience-first strategies for large global brands
• As the In-house administrator for global audience development and activation platform

Seattle, WA, US

Leader and consultant for the data and analytics service line with a focus on digital analytics, data strategy, digital transformation, and digital marketing.- Hired to lead the strategy for the firm's expansion into digital and marketing analytics and strategy.- Developed go-to-market strategy, created service offerings, provided thought leadership, and.

London, GB

Drove the growth and tactical execution of the Data & Analytics service line through consultative selling and subject matter expertise in digital and marketing analytics, digital strategy and transformation.- Acted as subject matter expert in digital analytics, MarTech, and media analytics to help scope and price solutions for client engagements for.

Bellevue, WA, US

Lead company expansion of the digital practice into the Southern California market through business development and project delivery leveraging digital subject matter expertise to build client base.- Partnered with the CEO to build go-to-market plan and develop offerings for the S. California market through consultative selling, solution development and.

Denver, CO, US

Managed monetization strategy of data assets and optimization of digital campaigns by leveraging first party data from public Wi-Fi installations with third-party data sources.- Responsible for driving revenue utilizing data collected from first-party users utilizing free Wi-Fi in airports, and other travel locations.- Implemented internal data strategy.

Pasadena, CA, US

Spearheaded key BI product initiatives for external and internal stakeholders focused on data accessibility for leading AdTech and marketing services.- Developed 2-year roadmap for internal BI tools titled “NorthStar” to enable users to report on campaign performance and financials.- Built product plan to build out customer facing BI portal to manage and.

Redmond, Washington, US

Promoted to Senior PM of Data Strategy for Yahoo!/Bing Search Alliance which was a search partnership between Microsoft and Yahoo established in late 2010.- Initiated the rollout of integrated search experience into 6 new markets and drove the development of new tools for Yahoo to utilize Bing’s data to manage clients and Yahoo operations. - Performed.

Redmond, Washington, US

• Sr. PM on BI/CI supporting Bing and MSN for all strategic partnership BI needs.
• For newly signed deals to distribute Bing toolbars, formulated a system with a unique method for counting installed toolbars and revenue share.
• Demonstrated our new user tracking methodology across the Microsoft enterprise and successfully landed 22 distribution deals that resulted in a 2.5% market share lift for Bing with 150M searches per month.

Redmond, Washington, US

• Led nationwide analytics team driving insights for digital advertising sales and performance.
• Drove data-based decision making via proactive reporting and analysis in the form of scorecards, time trending analysis, revenue forecasting, and market share analysis
• Streamlined entire organization’s reporting process by unifying data sources and standardizing reports.

Sunnyvale, CA, US

• Managed a cross-functional team of analysts providing web analytics and product performance analytics for Yahoo! Finance, Yahoo! Sports, Yahoo! News, and Yahoo! Lifestyle.
• Led all analytic efforts in site redesign including A/B testing and experimentation.
• Guided my team to leverage a matrixed model and work with each property to look for areas of optimization resulting in:o Yahoo! Sports analytics-driven site redesign moved the site into #1 on Comscore sports audience.

Irvine, CA, US

Led cross-functional team covering all elements of digital analytics and optimization.

El Segundo, California, US

Built out digital analytics and SEO at a large traditional media enterprise as it moved into the digital marketplace.

US

Helped drive growth for the newly established search division focused around campaign optimization.

Drove product development and marketing of an early-stage mobile gaming company.

Sunnyvale, CA, US

Led operational reporting for search marketing campaign and content development team.

Sunnyvale, CA, US

Led the content solutions ops team developing search marketing campaign content and sales support.

Sunnyvale, CA, US

Responsible for developing search marketing campaigns for Overture’s largest clients.

Master Of Business Administration (M.B.A.), Finance & Marketing

Bachelor'S Degree, English