Daniel Gonzalez Email & Phone Number

New York City Metropolitan Area

Chevy

Papa Johns - Brand Activations Lead | Organic Social LeadAB-In Bev NÜTRL

Activating in a culturally relevant way. #WeFightInvisitibilityUPS | Royal Caribbean | Buffalo Wild Wings | Papa Johns

UPSAh, life-changing so far. Here I’ve truly found myself. Perfecting the art of the many hat wearer. Not only am I an Account Executive, but also a Project Manager, Strategist…and Spanish translator from time to time. - Worked with J Balvin (twice), Serena Williams, Eva Longoria, and more.- Made a splash in the Super Bowl of culture - ComplexCon.- Led a global campaign featuring UPS at The Masters 2022 spotlighting a Woman-owned small business in Augusta, GA.-Took a leap into the metaverse at ComplexLand 3.0.-Worked on a massive activation and partnership with the legend himself, Pharrell Williams at his Something in the Water music festival in 2022.-Showed up at NYFW and partnered with IMG, Angelo Baque, and Awake NY to create UPS' first Latine designer capsule collab.My work has been featured in Rolling Stones, Billboard, People en Español, WWD, HypeBeast, AdWeek, Yahoo, to name a few outlets.No boring details because nothing has been boring.

In my short, but fruitful, spell at 522, I was the voice of the Brand. I spearheaded social injustice campaigns and made sure we had a voice in the community. Unfortunately due to covid, I was laid off 7 months later. Boring details below:- Managed all social media channels (Facebook, Instagram, Twitter, LinkedIn, YouTube, Vimeo), created all content and cadences, increasing social media followers by 18% in first three months- Spearheaded all marketing campaigns and programs tying them directly to business goals- Tracked all analytics in order to analyze best performing areas of company website, social media channels, and marketing campaigns- Developed and managed marketing timeline and implemented timeline for company-wide use- Identified and executed on a new opportunity that led to an in-kind project with a highly visible set of influencers in GENYOUth Now- Quickly identified marketing campaign trends, which helped improve open and click-through-rate by 13% in targeted email campaigns

Reston, Va

Here I learned the ins and out of big scale marketing. Introduced to the corporate and government world. Boring details below!- Develop and maintain strong relationships with clients to maximize ROI in dual marketing projects- Coordinate and conduct informational webcasts, utilizing organizational skills to work with speakers, distributing content and liaise with sales teams for post event lead follow-up- Creation, production and coordination of onsite and online marketing events conjunction with management team- Execute tactical and creative marketing projects utilizing a variety ofOf skills and mediums

Richmond, Virginia

Richmond, Va

Developed excellent research marketing skills, collaborated ideas with CEO and marketing director, composed multiple articles targeted at market audience.Analyzed a variety of patterns to compile information on target audi- ence.

Bachelor’S Degree, Mass Communication/Media Studies

Activities and Societies: PRSSA Rams Club TennisConcentration in Public Relations

Associate’S Degree, Liberal Arts And Sciences/Liberal Studies