Damon Goude Email & Phone Number

Brentwood, Tn

Speaker Relations• Bring in speakers to refine content• Communicate with speakers about content/deadlines• Brainstorm with speakers/personalities and leadership about new events• Research and vet speakers• Create speaker proposals for events• Speaker contract negotiation• Manage all speaker details and approvals: content, titles, bios – gather, compile and distribute to team• Manage and distribute all speaker marketing materialsEvent Experience Development• Collaborate with team and company on event experience• Create outlines and budgets for new events or event updates• Develop new events/products• Create additional ideas for current eventsLiaison with Marketing• Work with marketing on delivery of messaging/marketing plans• Ensure marketing message and event delivery are accurate• Cast vision of event to matrix/live events team• Generate ideasSurveys• Create new event surveys and gather/summarize information• Work with team to create and compile data from post-event surveys• Content ManagementCreate storyboards• Work with team to gather content from speakers and AV for event guides• Work with team to gather assets from internal sponsors and determine how that fits into the events

Nashville, Tennessee, United States

Lead all brand initiatives for Ramsey personality, Ken Coleman. Manage all business operations including oversight of marketing, social media, show content creation for The Ken Coleman Show, publicity, sponsorships, and all other revenue producing functions pertaining to the Ken Coleman brand.

• Oversee all marketing and advertising for Live Events, including but not limited to, the creation of content for advertising campaigns (radio, print, email, internet, TV, billboard etc.)• Manage marketing budgets.• Build brand and name recognition for all Live Events.• Provide analysis of event sales, attendance, and demographic information regarding Live Events.• Manage relationships with national vendors and city specific vendors for all specific forms of advertising.• Attend conferences and stay up to date on new marketing strategies and concepts. • Meet regularly with VP of Live Events and CMO and all Live Event staff to discuss marketing and advertising issues and projects.• Project management: from initial concept through publication of various sales tools - including brochures, sell sheets, web content, newsletters, direct mailers, and electronic media.• Work with Broadcast Department to coordinate event promotional campaigns with radio stations.• Help develop targeted media lists, editorial calendars and help manage targeted marketing projects.• Produce analysis on marketing and segment performance, seasonal histories, test results, and survey analysis.• Cost tracking: verify invoices, obtain approval and maintain expense history, and reconcile actual versus budgeted expenses.• Maintain marketing schedule and calendar.

Brentwood, Tn

Secure clients in the book industry for supplemental marketing and tour planning and logistics. Develop strategies along with publishers and management to maximize exposure for clients and their titles.• Supplemental book marketing for radio and TV talk show host Glenn Beck’s fall ’08 release of The Christmas Sweater. Initiatives resulted in a debut at #1 on the New York Times Best-Seller list.• Ticketing manager for Sean Hannity Freedom Concerts for ’09 – ’10. Managed the sales and delivery of over 70,000 tickets for 10 concerts between these two years.• Tour support and PR for Apollo Ohno’s title Zero Regrets. Secured over 75 radio and TV interviews in support of his US book tour.

Guided overarching strategy of major book releases and brand development including: advertising, merchandising, publicity, events, promotions and budgeting. Developed strategic industry partnerships. Train, motivate, guide, set and achieve goals of marketing excellence for a team of five people while growing each area of the business exponentially. Was given an expanded role after the first year of employment as the marketing director for two imprints which included the management of multiple authors across a myriad of genres.Key Accomplishments:• Led marketing campaign for The Rick & Bubba Code which encompassed tour logistics for a 15 city 20 event book signing tour• Built a marketing team from scratch after the loss of key members and in the interim performed all aspects of advertising and public relations for the General Interest and Lifestyle strategic publishing unit

Had the honor of traveling with speakers from Fox News in New York and Washington, DC and act as the liaison between these personalities and the clients for whom they were speaking. Managed multiple book tours for Oliver North, Sean Hannity, Ann Coulter, Zell Miller, Neil Cavuto and more. Spearheaded Premiere's re-entry into the faith based sector after a 4-year hiatus, growing that division from the ground to over $20,000 in profit monthly in the first eight months. Developed strategies to grow the online sales of autographed books for Premiere Collectibles.Key Accomplishments:• Handled all on-site press relations, logistics, volunteers and book sales for book tours, personal appearances and speaking engagements for Oliver North, Sean Hannity, Ann Coulter, Mark Levin, Neil Cavuto and others.• Spearheaded all customer service tasks involved in the winter of ’03 push to sell pre-released copies of Sean Hannity’s “Deliver Us From Evil”. This effort resulted in the online sales of over 25,000 copies of the book in six weeks and a release week debut at number one on the NY Times Best Seller List.• Planned and implemented the travel arrangements for select personalities, including jet and helicopter charters as well as commercial travel in and out of the US.