Managed paid digital advertising and social media content creation efforts for economic opportunity, K-12 education, health care, and political priority initiatives for organizations within the Stand Together community, including but not limited to Americans for Prosperity, Americans for Prosperity Action, and yes. every kid. This includes more than $12 million of persuasion-focused independent expenditure campaigns in competitive Senate and House races across the country, as well as multiple multi-million dollar activation and conversion-focused issue advocacy campaigns.

Managed account teams to execute full-spectrum digital strategies for political campaigns, Super PACs, trade associations, advocacy groups and corporations. Experience included overseeing website development, email marketing management, digital video production, social media management, and advertising on platforms like Facebook, Google, and DV360.

Led the Matlock for Congress campaign In Tennessee’s 2nd Congressional District’s open Republican Primary - raising over $800,000 and winning the district’s 2nd and 3rd largest counties by significant, double-digit margins. Oversaw the communications and advertising strategy across all mediums – television, digital, mail, and earned media.

Led the grassroots field and legislative advocacy efforts for East Tennessee, engaging 100+ volunteer activists to knock more than 10,000 doors and make more than 300,000 phone calls on a range of local and state level legislative priorities in support of lower taxes and economic freedom.