Dhanaraj S Email and Phone Number

Ad Ops Services Specialist - L4(June, 2019 - Present)• Collaborate closely with account managers to determine optimal support for the advertisers.• Providing campaign assistance to Amazon Tier 1 clients (like Hyundai, Honda, Paramount, Google,• BBC, CBS) with their ad serving related issues and campaign management in DCM, & Rodeo.• Analyze data and trends to create meaningful insights for clients.• Implement solutions, track performance & optimize against advertiser goals.• Report on key performance indicators & value delivered for customers.• In-depth data analysis to develop actionable insights and recommendations for campaigns.• Reporting of the different campaigns to analyze the performance of the campaigns comparing with the DCM to Rodeo data.• Analyzes data and is responsible for highlighting gaps, recommending solutions, driving/influencing inter-function decisions.• Interacts with multiple stakeholders to communicate on operations and represents data/metrics• information and project reviews. Responsible for external/internal communication, recurring• updates, blurbs, and reports.• Develops processes or tool components with documented SOPs for new processes & activities.Ad Ops Services Associate (Aug 2019 - June 2022)• Trafficking FireTV - device native, screensaver,& rotator) Fire tablet, & Kindle eReader.• Forecasting the orders for available inventory, pushing campaigns to Amazon’s• OMS. and booking the campaign & optimizations, Billing updates.• Responsible for DAR, providing SS.• Managing Twitch campaigns and optimizations in Twitch DSP• Meets business metrics & goals, SLA production, & quality targets• Maintains records of day- to-day work by updating trackers or workflow tools.• Leverages / demonstrates expertise in handling end-to- end processes and related tools; uses• them to identify operational issues.• Identifies issues and proactively reports operational challenges

IO Approval/Rejection & Digital Media Planning• Checks IO assets with Agency rate card.• IO approval from agency and Client once IO met the agency eligibility criteria and policy.• Interact with media plan team for the amendments for re-approval during IO rejections.• Create media plans for various accounts and brands and get approval from an account team.• Interact with sales/account team regarding MP&IO amendments during creation and optimization.• Supports different regions such as APAC, EMEA & US on daily basis.• Create targeting codes and DMA/city/postal codes.

Guaranteed Orders Billing• Orders creation and set up assets as per the proposal sheet.• Generate report on remnant budgets and impressions once campaigns are ended.• forecasting Inventory for the accounts across all regions and generate report on order status.• Inspect and generate ad tag codes and sed to the account team.Advertisement Verification & Publisher Classification• Checks ads whether broken, blank and irrelevant website redirection.• Live and e-mail support to multiple account managers / sales managers regarding ad issues.• Classification of publisher websites based on the category and updating in internal database.• Spotting and escalating duplicate and irrelevant publisher websites.• Relocate child publisher URLs under the respective parent publisher in database.