Dharma Gutierrez Email & Phone Number

San Diego, Ca, Us

Led the strategic rebrand of social media channels (LinkedIn, TikTok, and Twitter), achieving a 30%+ follower increase within a year and a 146% engagement boost in six months. Developed audits, content calendars, and strategy decks to enhance brand visibility, collaborating with cross-functional teams including sales, marketing, PR, and executives.Directed content creation from ideation to execution: brainstorming, copywriting (social media posts, blog articles, case studies), filming and editing short-form videos, sourcing relevant UGC-style content, and designing visually appealing graphics using Adobe Premiere, Canva, and CapCut.Managed community engagement and customer success across social media and support channels (e.g., Instagram, email, SMS), ensuring real-time responses. Represented high-profile clients including Liquid Death, Kulfi Beauty, Casa Azul, etc. Leveraged user feedback to inform campaign strategy improvements.Developed and co-led social ad campaigns, driving substantial increases in engagement and reach by boosting high-performing organic content.Collaborated with account management on seasonal retail campaigns to align messaging with campaign goals. Contributed creative input, crafted compelling copy, and ensured seamless communication between brands and their audiences.Tracked and analyzed social media metrics and produced reports with actionable insights, using A/B testing and data analysis to optimize engagement and lead generation.Conducted social listening and keyword research to identify growth opportunities and adapt content to industry trends. Stayed up-to-date on social media features, algorithms, and best practices.Recruited and managed junior team members, overseeing onboarding, training, and task assignments.

Manchester, England, United Kingdom (Remote)

Produced top-performing video content for Trill’s YouTube channel. Achieved the magazine's highest-viewed video, surpassing average viewership by 164%.

Manchester, England, United Kingdom (Remote)

Wrote weekly articles reporting on social media and internet trends, each achieving 20K+ views. Enhanced visibility through SEO strategies, boosting search engine rankings and organic reach.

San Francisco Bay Area

Spearheaded the development and execution of social media strategies for LinkedIn, Twitter, andYouTube, resulting in a 285% growth in impressions and 630% engagement increase within two months.Directed email marketing campaigns, overseeing copyediting, scheduling, and list segmentation fordiverse market update newsletters. Analyzed performance metrics to optimize content effectiveness andengagement strategies.Led social media strategy for global webinars and events, managing content promotion and real-timeupdates across social channels. Partnered with marketing, PR, and event participants to boost eventregistrations and engagement.Launched Orange’s 'Meet Our Speakers; series and 'Metaverse Decoder' blog, boosting SEO andgenerating higher engagement across social media, website, and event-related content.

New York City Metropolitan Area

Managed the agency's Instagram, LinkedIn, and Twitter accounts. Drafted captions, coordinated with digital and design teams, and scheduled posts.Co-wrote the agency's weekly What’s Trending and biweekly Perspectives newsletters, read by prominent brands including Nike, Ambercrombie, Chipotle, Walmart, Maserati, and Ferrara.Developed and executed digital strategy initiatives to improve the agency’s social media presence. Produced trend-driven editorial content and outlined editorial calendars.Curated influencer indices ("influencer decks") for agency clients, helping brands efficiently discover and cast influencers for campaigns.Managed the company’s youth insights website, Ask Gen Z, positioning the company as a thought leader and attractive partner for brands targeting Gen Z. Kept up-to-date with consumer insights and trends to drive agile and relevant campaigns.

Manchester, England, United Kingdom (Remote)

Wrote articles and blog posts for various clients, adapting tones to each brand's identity (e.g. fashion, lifestyle, news, business, and shopping/ trade businesses). Provided quick turnarounds, meeting tight submission deadlines.

Bachelor Of Fine Arts - Bfa, Literature/ Writing, Magna Cum Laude

• The National Society of Leadership and Success • Caledonian Society of John Muir College • UCEAP Study Abroad Program • Triton Community.

Semester Abroad - Literature

UC Education Abroad Program - Semester abroad in Lyon, France