Delivering five consecutive years of growth in foodservice category despite Covid backdrop. Experience in negotiating grocery code of conduct complaint trading terms. Proven ability to engage with diverse stakeholders and successful track record of delivering consumer insights and analytics lead category plans.

Integral part of the team managing multi-million dollar pricing budget. Proven ability in managing & operationalising state of the art choice modelling tool that helped deliver accurate volume & share of trade forecasts. Making research techniques & their finding more accessible & better understood across the broader business by tailoring presentations to cater to different audiences.

Linking price support to range & price compliance, a first in many smaller independent P&C accounts. Growing share of trade in Regional P&C while optimising spend.

Recognised for best in class category & shopper led range reviews.

Assisting in preparation of business / category reviews. Supporting corporate planning by analyzing industry & channel trends. Using consumer & shopper insights to drive decision making. Generating insights that support NPD ranging

Awarded for the “Best Breakthrough in Market Research Process” by Pepsico (2010). Delivering actionable insights that led to the launch and wide scale adoption of first of its kind Line & Pole only canned Tuna range by SAFCOL in Australia. Delivering tangible insights helping PepsiCo launch Red Rock Deli range in Australia with optimum sku mix to maximum unduplicated reach at launch and through its growth phase. Contributing in the testing, development, successful launch and operationalisation of proprietary online survey software.

Conducting statistical analysis. Preparing detailed presentation & project reports. Conducting focus groups