Music has always been at the core of everything I do. To contribute my share in helping musicians and labels stand out from the crowd through innovative plans and techniques, I founded All By Play, a 360-degree integrated marketing company.Through long and short-term goals, we help our clients reach their exact audiences and provide various services under one roof. It’s been 6 months, and we’ve successfully served 100+ artists across geographies and genres, along with top-tier labels, helping with song releases, live shows and festivals, and building artist profiles.Before starting out on my own, I spent a precious two years at Spotify India’s Artist and Label Partnerships, successfully leading key indie music projects. I have a Master’s degree from Berklee College of Music in Valencia, Spain, a school that widened my horizons and enriched everything I knew about the craft and business of music. Besides singing live across the world, I have been remarkably fortunate in the opportunities I’ve had to work with artists from a wide cross-section.My art has always been my compass. As a child, I was introduced to the Mewati gharana of Hindustani classical music under the guidance of Shri Gautam Kale. Consequently, I trained under Pt. Ajay Pohankar ji in Mumbai.I’ve had the honour and pleasure to sing in multiple Indian languages. Besides my own personal style of indie music, one of the most fun projects I’ve done is #FolkTales, a series lending a touch of novelty to timeless Indian folk songs through original compositions – this has a viewer base of over 20M on YouTube and 160K+ monthly listeners on Spotify.