All By Play

In the busy multiverse that is the Indian music scene today, All By Play is a music marketing company dedicated to helping artists and labels stand out from the crowd. Whether you’re releasing new music or need all-round profile growth and brand-building, we help you attain both long and short-term goals to reach your intended audiences effortlessly. All By Play believes in a 360-degree approach to marketing. Our omnichannel digital marketing is dynamic, flexible, and complete with data analysis and thorough reports. From creative storytelling on social media, targeted ads and brand collaborations to PR (news features, radio, TV) and organic pitching to DSPs, we customise strategies according to each client’s requirements. With a close understanding of every artist’s unique persona, we nurture niche audiences. We also offer legal assistance, such as with rights and royalties, sync licensing, artist contracts, etc. All By Play was founded in January 2023 and has served 50+ artists so far. Our in-house expertise includes different verticals: music business, digital marketing, content, graphic design/video editing, and the team consists equally of experienced musicians and connoisseurs. Keeping with the pulse of the Indian music market, our goals are evolving so we can serve our clientele in the best way possible. All By Play is steadily achieving new milestones as we continue to grow upward and onwards. ***