• Understand business requirements in BI context and design data models to transform raw data into meaningful insights.• Communicate frequently with key stakeholders to manage expectations and requirements by designing and delivering custom data analysis and dashboards to address specific informational needs.• Create dashboards and interactive visual reports using Power BI.• Analyzing data and present data through reports that aid decision-making.• Create relationships between data and develop tabular and other multidimensional data models.• Chart creation and data documentation explaining algorithms, parameters, models, and relations.• Perform DAX queries and functions in Power BI.

• Analyzing competition and own data on regular basis and create reports on Qlik Sense.• Reporting to Region Head and head office on daily/monthly basis for reports like monthly depletions, competition sales data, rolling forecast.• Regularly monitoring the industry movement and market strategy of the competitors and taking action upon it.• Data Management – Maintaining database for region and automation of monthly reporting.• Prepare sales deck for Delhi region on monthly basis.

• Handling ad hoc queries and providing timely insights and analytical support to different Global Commercial Analysis Manager to support effective business decision-making.• Create insightful business reports/presentations complete with detailed analyses of current performance, trends and actionable recommendations using Qlickview.• Managing global level projects independently, mentoring and guiding team members on business projects.• To drive process improvement initiatives and set up an appropriate quality process followed by a governance process to increase client satisfaction.

Duties & Responsibilities:-• Working in Coordination with the Marketing Department in U.S with offshore operations here in India.• Have to support and create various Email Marketing & Calling campaigns.• Providing adequate leads to the sales for upcoming seminars, OD.• Meeting and coordinating with various teams like- campaigns, sales, database, senior management, creative etc for successful execution of campaign.• Design and implement secondary research projects through Internet Research and tools like Hoovers, Bloomberg, Zoom info.• Workingon Cvent CRM tool (Salesforce.com) to carry out assigned task and create reports and dashboards on it.• Vendor Management and giving training to them whenever needed.• Quality checking of data coming from vendor as well as from in-house research.• Updating Current Client database through Different Sources (Linkedin, Google etc).• Scoring- Companies are prioritize on parameters like number of employee, revenue, events etc.• Regularly monitor and manage the updating of information related to leads, contacts, accounts and account hierarchies in order to maintain clean and appropriately structured database records.• Conduct market research on industry trends their processes and developments and to keep track on competitors.• Competitor analysis – Assessment of the strengths and weaknesses of the current and potential customers to identify opportunities & threats and accordingly planning the future strategies to improve the expected results.• Giving presentation to the top management regarding the work done in the team and also at department level.

- Worked on secondary data collected based on various sites through internet.- Identified the selected few countries where Creative Neurons should invest for digital marketing.- Gained insight into the overall scenario of digital marketing in selected few countries.- Giving presentation to the management by analyzing the complete digital marketing scenario of a particular country.