Dheeraj Chugh Email & Phone Number

Delhi, India

Gurugram, Haryana, India

• Develop 360 degree marketing plans targeted towards Global multinational (MNCs) and Corporate customer segments• Plan and execute ATL and BTL activities directed towards brand building and growing revenue pipeline• ATL including - out of home (OOH), radio, display, paid social, paid search, digital audio, content syndication• BTL including - direct emails, nurture campaigns, events, webinars• Collaborate with internal teams and agencies for execution of activities planned• Report on KPIs and ROI for each channel (metrics like impressions, reach, CPA, CPL, CPC, CTR, conversions, leads, opportunities etc.)• Present to senior stakeholders on key numbers and success of marketing deliverables• Collaborate with 3rd party agencies and internal insights-team for competitor research and industry trendsTools used: Salesforce for - missions, campaigns, deliverable, budgeting, lead management, contacts, customer accounts, reporting, pipelineEloqua (marketing automation) for - BTL/ATL activities execution and integration for seamless customer journeyOther tools - Adobe analytics, Datorama

Gurugram, Haryana, India

Part of Global marketing team and responsible for delivering campaigns via digital channels including paid social, display, email, web, and 3rd party online publications.My day to day activities include:• Understanding objectives from portfolio team and translating the objectives to build digital campaigns• Working closely with agencies to chart out campaign plan, customer journey, and execute campaigns• Allocating marketing spend across right mix of digital channels including paid social, webinars, emails, content syndication and partnerships• Defining key metrics for digital campaigns and measuring it against targets• Collaborating with multiple teams including content, design, brand, ABM, sales, product and portfolio teams to deliver brilliant campaigns• Optimising in-life campaigns based on performance, content, creatives, A/B testing, geography, demographics, target segment, cost etc. to maximize ROI• Building presentations in line with brand guidelines to showcase campaigns and results to senior stakeholders and leadership• Regular feedbacking from sales to improve lead quality• Working in a global setup, interacting with stakeholders across UK & Ireland, Europe, US, and AMEADeliveries and impact till date:• Delivered 40+ campaigns across 2 LinkedIn ad accounts with a LinkedIn spend of ~£2mn• Generated over 2,300 leads via LinkedIn with an average CPL of £140• Acquired over 20k new contacts via intent and syndication programs• Influenced ~£393k in marketing pipeline per year via campaignsStrong working knowledge of:• LinkedIn campaign manager, ad formats, insight tag, lead forms, targeting options, demographics, matched audience, conversion tracking, brand lift study• Digital metrics: CPV, CPC, CPL, CTR, CPM, reach etc.• Company's LinkedIn page (currently in capacity as an admin)Tools used: LinkedIn campaign manager, Salesforce, Eloqua (Marketing automation), Adobe experience manager, Google DV360, Adobe analytics

Gurugram, Haryana, India

In this role, I worked extensively on email marketing campaigns which were executed via marketing automation platform (Eloqua).▪ Delivered email promotions for global events, conferences, advisory boards, analyst relations, newsletters and press releases, including creation of emails and landing pages▪ Introduced and built email nurture campaigns across all the portfolio/product areas▪ Implemented lead scoring model basis customer profile & engagement across multiple touch points▪ Monitored and reported on performance via email reports and dashboards▪ Optimised email campaigns based on A/B testing, segmentation, and personalisation

Gurugram, Haryana, India

My job was to evaluate, review and approve any sponsorship, event, gifts, and hospitality marketing initiatives in-line with outlined policies.▪ Events and hospitality: Hong Kong Rugby 7s, British high commission dinner, Volvo ocean race etc.▪ Sponsorships like NATO golf sponsorship, Cryuff foundation cup, ISG future network summit

Gurugram, Haryana, India

Part of management trainee program at BT, where I got a chance to work in different management functions. Completed job rotations of 6 month each in the area of:1. Operations, 2. Commercial management, 3. Strategy and 4. Marketing

Noida Area, India

Core member of the team which built Paytm Wallet, India's first mobile wallet that could be used for merchant payments and money transfer.• Understood the needs of merchants and end consumers• Integrated merchants like Uber, MakeMyTrip, BookMyShow to Paytm wallet• Developed wallet features: money transfer, merchant payouts, subscription, standing instruction• Followed RBI guidelines and antifraud measures to build safe and secure payments

New Delhi Area, India

As a part of product R&D team, I carried out proof of concepts to be incorporated in Enterprise products' data stack.• Formulated Big Data stack for Enterprise solutions• Developed data quality and profiling features on top of Hadoop and Hive data warehouse• Built features on Big Data: semantic search, similarity checks, fuzzy lookup, range search• Contributed to open source on SourceForge

Master Of Business Administration (Mba), Majors: Marketing, Strategy

Activities and Societies: Member - Industry and Alumni Relations Committee GPA 3.09/4.2, 77.25% equivalent

Bachelor Of Technology (B.Tech.), Computer Science And Engineering

CGPA 7.54/10, 75.4% equivalent B.Tech Project • Opportunistic Communication Using Android Bluetooth hotspot Other Projects • English Edge.

Senior Secondary Schooling, Non Medical, 82.6%

Class 12th, CBSE

Secondary Schooling, 91.8%

Class 10th, CBSE