Dheeraj Chugh Email & Phone Number

Delhi, India

Gurugram, Haryana, India

• Develop 360 degree marketing plans targeted towards Global multinational (MNCs) and Corporate customer segments
• Plan and execute ATL and BTL activities directed towards brand building and growing revenue pipeline
• ATL including - out of home (OOH), radio, display, paid social, paid search, digital audio, content syndication
• BTL including - direct emails, nurture campaigns, events, webinars
• Collaborate with internal teams and agencies for execution of activities planned
• Report on KPIs and ROI for each channel (metrics like impressions, reach, CPA, CPL, CPC, CTR, conversions, leads, opportunities etc.)

Gurugram, Haryana, India

• Part of Global marketing team and responsible for delivering campaigns via digital channels including paid social, display, email, web, and 3rd party online publications.My day to day activities include:
• Understanding objectives from portfolio team and translating the objectives to build digital campaigns
• Working closely with agencies to chart out campaign plan, customer journey, and execute campaigns
• Allocating marketing spend across right mix of digital channels including paid social, webinars, emails, content syndication and partnerships
• Defining key metrics for digital campaigns and measuring it against targets
• Collaborating with multiple teams including content, design, brand, ABM, sales, product and portfolio teams to deliver brilliant campaigns

Gurugram, Haryana, India

• In this role, I worked extensively on email marketing campaigns which were executed via marketing automation platform (Eloqua).
• Delivered email promotions for global events, conferences, advisory boards, analyst relations, newsletters and press releases, including creation of emails and landing pages
• Introduced and built email nurture campaigns across all the portfolio/product areas
• Implemented lead scoring model basis customer profile & engagement across multiple touch points
• Monitored and reported on performance via email reports and dashboards
• Optimised email campaigns based on A/B testing, segmentation, and personalisation

Gurugram, Haryana, India

• My job was to evaluate, review and approve any sponsorship, event, gifts, and hospitality marketing initiatives in-line with outlined policies.
• Events and hospitality: Hong Kong Rugby 7s, British high commission dinner, Volvo ocean race etc.
• Sponsorships like NATO golf sponsorship, Cryuff foundation cup, ISG future network summit

Gurugram, Haryana, India

Part of management trainee program at BT, where I got a chance to work in different management functions. Completed job rotations of 6 month each in the area of:1. Operations, 2. Commercial management, 3. Strategy and 4. Marketing

Noida Area, India

• Core member of the team which built Paytm Wallet, India's first mobile wallet that could be used for merchant payments and money transfer.
• Understood the needs of merchants and end consumers
• Integrated merchants like Uber, MakeMyTrip, BookMyShow to Paytm wallet
• Developed wallet features: money transfer, merchant payouts, subscription, standing instruction
• Followed RBI guidelines and antifraud measures to build safe and secure payments

New Delhi Area, India

• As a part of product R&D team, I carried out proof of concepts to be incorporated in Enterprise products' data stack.
• Formulated Big Data stack for Enterprise solutions
• Developed data quality and profiling features on top of Hadoop and Hive data warehouse
• Built features on Big Data: semantic search, similarity checks, fuzzy lookup, range search
• Contributed to open source on SourceForge

Master Of Business Administration (Mba), Majors: Marketing, Strategy

Activities and Societies: Member - Industry and Alumni Relations Committee GPA 3.09/4.2, 77.25% equivalent

Bachelor Of Technology (B.Tech.), Computer Science And Engineering

CGPA 7.54/10, 75.4% equivalent B.Tech Project • Opportunistic Communication Using Android Bluetooth hotspot Other Projects • English Edge.

Senior Secondary Schooling, Non Medical, 82.6%

Class 12th, CBSE

Secondary Schooling, 91.8%

Class 10th, CBSE