Dheeraj Kumar Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Programs - - Fraud control - Helped curb fraudulent account signups on the platform. Developed logic on a wide variety of trigger events to red flag suspicious signups. Built standard SOPs to be followed across the org for account audits, risk status upgrades etc.- Pricing/Margins - Worked on the pricing of our SMS API offering to optimize for revenue and margins. Margins improved by 7%-10%. Automated ingestion of 100+ provider rate sheets, saving $20-$25K/month and 10 hours of weekly effort- Delivery Rate - Set up messaging carrier delivery rate monitoring and alerting on drops below thresholds. Saved about 10k - 15k$ monthly.

Bangalore Urban, Karnataka, India

- Reporting and Analysis – Reporting relevant Marketing metrics via interactive dashboards. Analyzing user behavior, conversion funnels to generate insights for the marketing team.- Promoting subscriptions through effective customer segmentation – Bigbasket’s BB Daily business is dairy dominated with milk subscriptions. Was able to increase non-dairy subscriptions by targeted segmentation, analyzing purchase trends using modified RFM model (basically analyzing preferences and purchasing habits). Grew non-dairy subscriptions from about 100k to 200k over the course of a year.- Worked on assortment optimization. Personalization of promotions based on purchase history. Improved cross selling funnel by promoting appropriate assortment at the right pricing.- Pricing Analysis – Worked on price elasticity. Generated insights on which products might be over or under priced and should be included in the assortment at what price points, to optimize margins overall.

Mumbai Area, India

- Wheelseye is a tech company building an IoT based SaaS product offering flexible transportation automation solution to small and medium truck fleet owners. It enables logistics businesses to make data driven decisions by delivering actionable insights.- Launch and Expansion: Managed launch and expansion of Wheelseye’s SaaS business (for small and medium logistics businesses) in Maharashtra across 7 different cities from scratch.- Managing product marketing: Built lead generation channels, sales funnels, sales operations, online and offline marketing and training processes. - Scaled the new fleet acquisition from 10 trucks a day to 50 trucks a day in 6 months.

Pune Area, India

- Started leave and license agreement e-registration process in Pune for the first time in Nestaway Technologies. Onboarded vendors and set up new processes in place. Delivered a 3 times increase in output from 150 to 500 agreements per month in a span of 6 months, reduced agreement costs by 50% from approx. Rs 5000 per agreement to Rs 2500 and decreased the registration TAT from 7-8 days to 2-3 days. - Responsible for new house on-boarding and looking after city level quality metrics like Perfect House Onboarding, Customer satisfaction and Net Promoter Score (NPS). Monitoring and continually improving standards of performance and quality within the operations team.

Pune Area, India

- Worked in the Ancillary Development Sheet Metal group in P&SC (Purchase and Supply Chain) department. Oversaw the development of sheet metal parts right from the drawing stage to the manufacturing stage to the finished stage by the suppliers (vendors) within the strict quality parameters like dimensional tolerances and surface coating etc.- Managing multiple stakeholders like Engineering design team, Quality team and supplier partners and ensuring process compliance driving key metrics like dimensional tolerance and turnaround time.- Developed GSL (Gear Shift Lever) and SLD (Speed Limiting Device) brackets for Tata Xenon, Tata 407, Tata 709 and Tata Winger.

Bhilai Area, India

Modification of the Piling Guide Mechanism so as to reduce wear on the roller surface and thus enhance the quality of rails.

Bachelor Of Technology (B.Tech.), Mechanical Engineering, 7.33

Activities and Societies: 1) Robotics Club 2) Artists' ForumMechanical Engineering with 7.33 CGPA. Published a research paper.

High School