Dave Henson Email & Phone Number

Glendora, California, United States

I offer strategic digital marketing consulting services for artists, brands, labels, and management companies. Drawing on a wealth of experience in the music industry, I specialize in digital branding, social media strategy, creative activations, and driving fan engagement. Currently collaborating with artists Thursday, Avi Kaplan and Jennie Arnau.• Crafting business proposals and engaging with potential clients to establish the foundation for future digital marketing projects.• Developing strategic plans for digital marketing campaigns, focusing on enhancing brand visibility and audience engagement.• Devising social media strategies to boost follower growth, engagement, and reach on platforms like TikTok, YouTube, Instagram, Discord, and Facebook.• Optimized Avi Kaplan’s YouTube channel, driving a 168% rise in YouTube subscribers month-over-month and commensurate increases in engagement.• Overseeing website design and development to ensure cost-effective, high-quality, user-friendly interfaces adhering to SEO best practices.• Achieved top search rankings for Avi Kaplan with a revamped SEO-optimized website.

Los Angeles, California, United States

At Fantasy Records, I led digital marketing strategy for a renowned roster of artists, including Nathaniel Rateliff & The Night Sweats, James Taylor, Steve Perry, Seether, Paul Simon, Taking Back Sunday, and Tanya Tucker. I drove fan engagement and brand visibility across all digital platforms, overseeing social media, CRM, website development, SEO/SEM, and digital advertising.• Directed social media strategy for Fantasy Records, growing the brand’s audience from under 10,000 to over 100,000 followers across platforms by leveraging data to produce compelling content and drive engagement.• Increased streaming of key artists by several million streams through the implementation of cost-effective, innovative marketing strategies.• Led CRM strategies, improving customer segmentation and launching successful newsletter and SMS campaigns with open rates up to 65% for email and 100%+ for SMS, with click-through rates up to 35%.• Successfully reduced web design and development costs, saving tens of thousands of dollars while ensuring consistent branding and functionality.• Negotiated favorable long-term contracts with key agency partners, reducing costs by 35%, allowing reinvestment into core digital initiatives.• Enhanced SEO for the brand and multiple artist websites, achieving top search rankings and significantly improving organic traffic.

Beverly Hills, Ca

Led digital marketing initiatives for key artists such as Paul McCartney, James Taylor, Carole King, Paul Simon, George Benson, and John Fogerty, crafting innovative strategies to enhance their exposure. Managed collaborations with third-party agencies and spearheaded social media strategies across platforms. Analyzed and communicated digital performance metrics internally, driving successful marketing campaigns.• Established strategic partnerships with Pandora, Facebook, and YouTube, generating hundreds of millions of impressions for label artists and releases.• Led the integration of new MarTech systems, improving efficiency, adding millions of data points, and generating over $300,000 in affiliate revenue.

Beverly Hlls, Ca