Dhruv Malik Email & Phone Number

Gurugram, Haryana, India

I manage global marketing and brand strategies, propositions, M&A brand integrations, product launches, brand awareness programs, thought leadership initiatives, GTM strategies, and partner marketing to increase engagement and mind share within global markets for one of the largest consulting portfolios. I also orchestrate ZS’s presence in flagship events and lead sponsorship charters for the same in collaboration with partners and vendors, while leading cross-functional teams to establish brand narratives and execute marketing strategies for growth vectors. Additionally, I work to foster relationships with analysts & advisors, acting as a liaison between business stakeholders to drive brand vision and credibility. Key achievements include- • Rise in unaided brand awareness for ZS as one of the top consultants in the R&D life sciences and healthcare industry• R&D Innovation campaign launch generated over 200,000 impressions• Orchestrated publication of most viewed client thought leadership case study in partnership with AstraZeneca• Spearheaded largest thought leadership program Impact Series engaging generating over 2,900+ net new leads, winning Digiday Technology Award• Led corporate brand integration and go to market for acquisition of Danish R&D firm Intomics and smart study design company Trials.ai• Secured ZS’s leadership position across 4 industry reports- life sciences sales and marketing, R&D strategic consulting services, R&D RWE and RWD and RBQM• Led brand launch of combined service offerings and drug discovery products- ZS Discovery, ZS Revelen, and Real-World Evidence solution externally

As a Portfolio Marketer and Brand Manager with ZS Associates, I led marketing and brand-related activities for a consulting practice globally in accordance with firm priorities. I was responsible to devise and ensure a consistent go-to-market message, increase the share of voice for consulting portfolios and drive marketing and brand management for the largest thought leadership program at ZS associates, as the single biggest source of lead generation.

I managed brand-related activities in key geographies and strategic brand programs globally for HCL Technologies. Analytical professional with cross-functional competencies in all facets of Marketing, Brand Management and Stakeholder Management with solid communication skills, adaptability to contribute as a team player and collaborate with professionals at all levels.

Noida Area, India

Marketing Manager in Sales Transformation Office (CEO Office) HCL Technologies- Transforming internal employee marketing program to an account growth strategy for 150 top accounts within HCL Technologies.- Responsible for conceptualization and execution of all marketing initiatives for a sales and delivery reward program.- Extensive stakeholder management to ensure streamless marketing operations and finance processing.- Liaising with agencies to execute activities related to the Sales Transformation Office (CEO Office- HCL Technologies)- Brand management through new initiatives such as award events, gamification, digital marketing campaigns, innovative account based marketing, AVI storytelling, digital & social communication innovation via microsites, Twitter contests etc.- Managed a first of its kind three-day event in Aspen, Colorado, USA which was attended by senior delivery and sales leaders within HCL.- Implemented facility branding in 25+ locations across global delivery centers of HCL Technologies.- Conceptualization, budget management and planning of three-year annual marketing plans.

Noida Area, India

Marketing Manager in Strategic Marketing HCL Technologies- Designing as well as end to end execution of campaigns for the target audience using Above the line, Below the line and Through the Line. - Construct campaigns to increase awareness, advocacy and adoption of employee marketing initiatives- Implemented specific campaigns for geographies, line of business, accounts and employee bands to meet stakeholder requirements and deliver business results.- Continuous evaluation of marketing effectiveness and capturing campaign visibility, interest generation with teasers on various platforms and creating action to motivate employees to contribute towards employee marketing programs- Won Gold in ACEF- 2016 in business impact for the most innovative marketing campaign.- Won Silver for Best marketing campaign that drove business results- 2016.- Curation of content for and Execution of two customer engagement events – Cisco and Microsoft celebrating their partnership with HCL Technologies.- Organized annual events in Orlando, Florida, USA (Pro Bowl 2017) and at the Old Trafford Stadium, Manchester, UK. Which had a first in class experience for our customers.

Noida Area, India

- Part of Strategic Marketing Team- Responsible to develop account based marketing strategy for all key accounts of HCL Technologies.- Execution of activities related to the marketing function within HCL Technologies.- Execution of account based marketing for delivery and sales reward program with HCL Technologies.- Interacting with agencies to execute marketing campaigns.- Stakeholder management within marketing function of HCL Technologies.

Pgdm, Public Relations, Advertising, And Applied Communication

Bachelor Of Technology (B.Tech.), Information Technology

Computer Science