Chicago based interactive team building company that combines experiential adult education with event productions, which creates lasting impressions for the past 35 years. Our motto is “teams who have fun together function better!”

• Managed and initiated market research, created digital media, SEO, SMO, SEM, SMM, email marketing all with a focus on ROI. • Provided analysis to improve efficiencies while reducing organizations operating expenses while increasing their ROI. • Reviewed and analyzed strategies and programs; made recommendations on improving initiatives to increase profit, efficiency and overall productivity and performance.• Experience in building and executing, conceptualizing, preparing budgets, researching, developing, creating, financing, marketing, manufacturing, testing, delivering, deploying, optimizing, analyzing, programmatic marketing campaigns and business plans for the marketplace. Coordinated the execution of those plans for achieving lead volume and cost-per-lead goals for projects/programs for the company in order to increase brand awareness. Built and executed these plans and promotions that included, but was not limited to market segmentation and priorities, value propositions, competitive analysis, and channel strategies to drive annual revenue objectives, etc. • Identified, planned, differentiated, and created impactful marketing strategies/materials.• Directed and supported market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports.• Maintained brand standards and ensured compliance across all marketing and communications channels.• Identified competitors and evaluated their strategies and positioning and devised counter-strategies.• Prepared regular reports and presentations on marketing metrics for the CEO, stakeholders and organizational leadership.

• A team leader and manager who actively supports multiple clients (medical (managed CME certification and programming, quality and practice with two registries, and accreditation program), • Interfaced with the Board of Directors, Executive Committees and Committees to provide day-to-day support, in order to implement directives and initiatives. • Built, implemented and monitored strategic marketing plans through the use of Customer Relations Management (CRM) tools and marketing metrics across all clients. • Conceptualized and developed marketing and membership communication content and messages that supported the client’s objectives. Constructed product literature and marketing materials, demonstration scripts for function specific webinars and power point presentations, event specific web and email campaigns and monitored their effectiveness; all aligned with the clients mission and vision. • Evaluated and recommended content and layout improvements for the organizations website in order to increase company’s digital footprint as well as broaden the awareness of the organizations in the marketplace; by improving social media techniques and Search Engine Optimization (SEO) for the organizations websites and by utilizing web content management technologies. • Developed a strategic position for the company’s clients and executed it strategically. • Managed specific strategic initiatives while working with the Board of Directors of multiple clients in areas such as; chapter support and development, education, information technology, advocacy, registry, accreditation, membership development, strategic technology investment, meeting planning and market research programs. • Traveled to meetings to manage onsite registration, educational activities, meeting planning logistics, and management and staff support for clients Board and Committee meetings. • Managed client financial budgets; ensured adherence to budget guidelines and objectives.

Description:Doctor Dial is a growing customizable broadcast notification communications service and your medical practices prescribed solution that assists all industries in all aspects of business. However their primary focus is the medical community. Key Job Elements:As a Sales and Marketing Associate for Doctor Dial my primary responsibilities and tasks in achieving the sales plan and marketing objectives in assigned channels and direct sales regions while operation within company policies/procedures and assigned geography. I am also responsible for providing accurate and timely marketing information, sales analysis, competitive information, and feedback regarding the overall health and growth of the business - Engage in sales and closing of new business opportunities. - Provide Market Intelligence to company- Provide evaluations of the market - Provide sales performance evaluation and reports - Identify and maintain key customer contacts - Perform special sales and marketing projects- Build working relationship with key physicians, and industry leaders

Responsibilities: Assisted the organizations Executive Director in developing and implementing strategies to build a strong infrastructure for AAPM and ABPM in collaboration with the Board of Directors. Worked closely with the director of marketing, in creating, implementing, and disseminating marketing and promotional materials to the members and the media.Accomplishments:• Worked very closely and managed projects with the creative, IT, publishing, and accounting departments to create new and innovative marketing materials and promoted them to the current membership as well as potential members of the AAPM and ABPM. • Worked very closely and managed projects with the creative, IT, publishing, sales, accounting, meetings, education, and publishing departments to create Annual Meeting materials. • Sound financial management of a $1.8M budget for the AAPM, and a $1.4M budget for the ABPM. • Executed special marketing research projects for both the AAPM and ABPM which reduced expenses and increased revenues. • Improved membership marketing by sending membership bi-monthly e-newsletters to both members of the AAPM and ABPM. • Worked very closely with several committees and assisted them in various logistical issues. • Helped AAPM conduct their first national legislative day in Washington, DC. Coordinated with Legislative Committee and Legislative Consultant to synchronize the members Congressional and Senatorial meetings. • Helped the AAPM and ABPM AMA Liaison to create an organization in the House of Delegates to fight for pain medicine physicians. • Marketed and promoted the organization to other local medical associations and medical schools, to bring awareness of AAPM & ABPM. • Researched and implemented a project management system for the AAPM and ABPM to streamline the organizations projects.

Responsibilities: Leadership of AAPI operations including the executive office, membership development, creation and maintenance of relationships with supporters of AAPI meeting and educational supporters, creating of organizations marketing and promotional materials. Accomplishments:• Sound financial management of a $5.8M budget that included an annual convention budget of $1.8M• Reduced unneeded expenses resulting in a $500K savings • Coordinated the AAPI Continuing Medical Education (CME) program that generated $30K for the four programs per year.• Turned organizational financial deficit into profit through: o Improved membership marketing generating $150K o In-house management of AAPI convention, exhibits, and meetings resulting in an annual savings of $150,000. o Marketed and promoted the organization to other local medical associations and medical schools, to bring awareness of AAPI and increase membership.• Developed and marketed media kits and rate cards for the AAPI Journal. This increased the non-dues revenue by approximately $100,000 on an annual basis by Journal advertisements.• Generated and marketed new membership benefits including insurance programs, physician referral service, and a resident placement program, which generated $85K annually.• Project/meeting management. Centralization of tasks (i.e., contract negotiation, events marketing, exhibits, and etc.)