• Forged 8 new brand partnerships across Madhya Pradesh, generating $60K and accounting for 15% of the total sponsorship revenue at the Madhya Pradesh cricket league (MPL).• Partnered with a waste management company to organize the India’s first zero-waste cricket league, recycling 3,000 kg of dry waste and distributing 200 kg of food and driving an awareness campaign on waste segregation with athlete involvement.• Led on-ground activations at cricket academies in Indore and Gwalior, boosting awareness for the first edition of the MPL with participation from over 2,000 emerging cricketers.• Organized a meet-and-greet event with a university partner, connecting 500 students with three iconic league players

• Successfully onboarded fifteen athletes onto the platform and refined our athlete content strategy, which amplified user engagement and increased earnings by 150%.• Collaborated with leading brands such as Puma, Adidas, and Uniqlo to craft compelling narratives for athletes, anchoring authenticity in brand storytelling that boosted revenue by 250%.

Published a sequence of three articles centered on TikTok Shop, delving deep into optimal practices, category management, discount trajectories in the SEA improving engagement by 30% for the pageSecured $16k through partnering with impact.com to explore influencer marketing mix; subsequently distilled our consumer database into a comprehensive report on influencer marketing for brands in the SEA region

Boosted sales by $2M through a digital transformation, solidifying our position on B2B online channels like India-Mart and ExportIndia.com, managed 3 advertising campaigns from strategy to execution Secured an increase in revenue by +40% ($1.6M) by negotiating a new term sheet with Berger - one of India's largest paint companiesImproved sales by 12.5% adding $0.5M in revenue, focusing on business development strategy for new clients in India’s Tier-3 cities Directed operations improvements to enable rapid growth, cutting down time to dispatch orders by 30%, and credit cycle from 60 to 45 days.Implemented company-wide Standard Operating Procedures and formats for key business operations. Operations teams improved order dispatch rate by 30% and reduced credit cycle from 60 to 45 days.Identified opportunity and spearheaded strategy to create government tender business, recruited & trained a specialised team. Won 10 tenders worth $69000 within 6 months.

Orchestrated fund-raise of $165K for a seed-round at i5 Summit. Helped launch 9 new outlets, offering 15,000 customers/day leading to revenue of ~$200K/year.Proposed and led shift from tea cafes to corporate kiosks based on analyses of profit and customer preferences. Led 3-member B2B sales team to bring ~100 customers, contributing 60% of revenue.Designed and started a plug-n-play food-truck', driving new revenue (+10%) on office holidays by serving tea and snacks at festivals, weddings and other public events.Introduced online sales by introducing a mobile tea flask - first company to deliver freshly brewed online in Mumbai.Developed onboarding and training processes for 50 employees. Improved efficiency and accountability across stores, reducing pilferage by 25%.Started 10 tea cafes in corporate campuses and served >15000 customers for sales worth $165000/year.

Student benefit platform which is a one stop destination for a student to get discounts work experience.