As a Digital Strategy Director at Sensei Marketing, I lead the strategic development and implementation of BONDAI, a program that transforms the user experience for bank wealth management clients. I create comprehensive strategies that attract, engage, and retain users, while reducing churn rates for our banking partners.With a Post Graduate Certification in Business Analytics and a Master of Business Administration in Marketing, I have a strong background in data-driven marketing and campaign optimization. I have successfully managed and executed digital strategies across multiple platforms and clients, enhancing brand affinity and advocacy, community building, and conversion growth. I have also published a research paper on consumer attitudes and perceptions towards cashless transactions, demonstrating my analytical and research skills.
Listed skills include Leadership, Presentation Skills, Team Building, Social Media, and 35 others.