Leading a Client Service group to successfully manage complex projects for clients ranging from local to multinationals and global brands. Work highlights:New brands launches – providing consolidated services, ranging from brand strategy development and positioning to innovative creative concepting and design. One example : the launch of Dr. Max chain of pharmacies in Romania.Local and regional brand management & development – delivering tailored communication solutions to raise product awareness and positioning, while accounting for local specifics. The new creative campaigns I managed covered multiple communication fields (advertising, PR, corporate communication, social media, event management) and achieved various communication objectives. A few examples : Dr. Max a 360 Corporate equity campaign that run in all the countries that Dr. Max is present (2024) ; Philips – ex : multiple 360 communication campaign for the Domestic Appliances & Oral care divisions that deployed in multiple countries across Europe (2016 – 2019).Business development – in charge of go to client initiatives, to drive revenue growth. Pro bono work for NGOs – a few ex : « The Invisible Sponsors » campaign for the NGO Climb Again (2024) ; « The Inescapable Room » campaign, that had as beneficiary the Never Alone Association (2024)Acting as a mentor for new hires, offering guidance and direction to new team members to help them adapt quickly and reach their potential within the agency.Leading the client discussions to identify and implement solutions that integrate ESG values into their campaigns.Main clients serviced: Dr. Max, Philips, Kimberly Clark, Mondelez, Sanofi

Advertising agency part of global network, that has 10,001+ employees and 7,843 associated membersIn charge of clients relationship management, projects coordination and ensuring the successful delivery of advertising solutions.Work highlights :Leading the end-to-end development of new creative equity campaigns, overseeing strategic planning, guiding creative concept ideation, and managing the development and production of the final assets (TVCs, radios, KVs & the digital, OOH and instore/ DM materials). Ex: all Provident new creative 360 campaigns (2008 – 2012)Managing the adaptation of centrally created campaigns, ensuring the seamless localization for the target market, while remaining close to the original concept. Ex : Lipton Ice Tea, Lipton Hot Tea, Gatorade, Chipita (Bake Rolls, 7 Days, Chipicao), I coordinated and starred in a found raising campaign for SOS Satele Copiilor – « An imaginary mother is not a mother » (2010)

My main responsibilities were related to the preparation of the Technical Proposals for various tendered projects. They included, but were not limited to, the following: experts evaluation & recruitment; correspondence and negotiations with consultants, sub consultants and consortium partners; conduction of phone interviews and discussions; CVs tailoring; database management; researching; preparation of tender required documents.Major project won: Technical Support and Construction Supervision of National Road DN17, Sadova-Suceava (contract value: ~7 mil EUR).