- developing the overall product strategy (e-commerce website)- analyzing website performance metrics, user behavior, and sales data with Google Analytics 4, to make data-driven decisions - creating paid campaigns in Ads Manager and Google Ads, as well as monitoring andoptimizing campaigns- coordinate marketing campaigns and create marketing materials- collaborating with digital media agencies to develop and execute comprehensive digital marketing campaigns to drive cost effective customer acquisition, engagement and revenue- defining the overall digital strategy and plans together with key stakeholders as part of the annual business planning process- analyse revenue, productivity performance, profitability and costs indicators- coordinating, assigning tasks, and ensuring everyone stays on track- managing project budgets, allocating resources, and ensuring cost-effectiveness- collaborating with web development department to enhance the website’s user experience (UX)- collaborating with cross-functional teams, gather and analyze market feedback, prioritize features, and manage the product life cycle- monitor market trends, identify opportunities

As a Digital Campaign Manager, I coordinated, implemented, monitored and optimized various online marketing campaigns for different brands (Coca-Cola, L'Oreal, LIDL, Sephora, Hochland, Answear, Deichmann, Herbalife, Garnier, etc) on the Ringier Ro Network (viva.ro, elle.ro, libertatea.ro, avantaje.ro, unica.ro, e-jobs.ro). I worked closely with the creative, web design & development departments, as well as the publishing departments. I monitored & optimized campaigns and maintained communication with clients and sales teams for implementation and reporting purposes. Some of the implemented projects can be found here: https://digital.ringier.ro/#proiecte-speciale

I worked in the team of artists and influencers. I implemented, optimized, and reported marketing campaigns for various brands.

In my role as a Marketing Manager in the travel industry, I developed and executed comprehensive marketing strategies to promote travel services. My responsabilities included conducting market research, planning campaigns, managing digital and traditional media, collaborating with cross-functional teams, and analyzing performance metrics to optimize marketing efforts. My goal was to enhance brand visibility, attract customers, and contribute to the overall growth.My bachelor's and master's degrees in the field of tourism have helped me, as well as my studies in marketing and management.