Diana Bernard Email and Phone Number

•Helped manage all facets of large-scale sponsorship and integrated marketing activations from ideation through execution at annual radio station concerts and local events, totaling in $500K in revenue.•Worked closely with the SVP of Sales/Marketing and clients to develop sponsorship strategy and ensured that all on-site campaign elements met client performance objectives•Partnered with sales, marketing, digital, and promotions teams to ensure that all integrated marketing efforts for these areas were aligned•Managed venue and client relationships; lead and drove weekly client-facing project kickoff calls and regular status meetings for campaigns•Prepared comprehensive project timelines, created projects trackers via Google Suite, and assigned deliverable schedules•Held stakeholders accountable to project deadlines and communicated any impending limitations across teams•Updated tracking documents and project management systems as needed with project updates •Oversaw the execution of all sponsorship activations.•Monitored budget for activations and alerted the SVP of Sales/Marketing of any budget constraints•Helped manage artist and influencer recruitment for all event activations•Hired, briefed, and managed workflow of ideation, production, and build-out of freelancers and external vendors for activations•Worked with vendors to create signage, graphics, and promotional materials that were on-brand for clients.•Managed inventory of promotions and marketing supplies; placed, tracked, and coordinated the shipments of incoming and outgoing deliveries, to and from venues•Delivered recaps to clients post all event activations, reporting the outcome of events and providing feedback, recommendations

•Created and implemented marketing/release strategies for record label recording artists.•Worked in tandem with press, radio, digital, commerce, D2C, and video departments for effective single/album rollouts•Created and updated artist calendar for marketing purposes•Maintained effective and transparent communication with artist management•Helped to coordinate travel for artist photoshoots for single releases, album packaging, press, and touring•Partnered with digital team to source effective influencer agencies, to help build influencer marketing campaigns and to help build/track analytics for digital marketing campaigns for artist releases•Provided timelines for releases/campaigns and managed artist marketing budgets over $100K•Distributed weekly marketing status reports and artist one-sheets for each project, listing details on the progress of each area for releases, including, radio, press, digital and streaming•Oversaw department administrative staff to ensure that purchase orders were completed and to confirm timely payments for outside vendor relationships•Brainstormed and pitched artist releases for Digital Service Providers, playlisting and key branding partners