Diana Căpâlnaș (Belbe) Email & Phone Number

Cluj County, Romania

Cluj County, Romania

Județul Cluj, România

- Developing and managing the employer brand strategy and campaigns- Acting as a project manager for all employer brand-related activities in all our locations in Romania;- Maintaining company career related presence on social media sites- Ensuring that all the messages are aligned with the company’s identity- Proactively planning and managing events, such as job fairs, sponsored events, CSR events, own technical events- Developing and implementing the social media strategy- Developing and maintaining various communication and marketing materials, including social media campaigns- Creating and ordering content, including visuals and print materials, advertisements, for both offline and social media channels- Creating and maintaining strategic partnerships with key partners to generate continuous awareness of our employer brand- Collaborating with the Recruitment Team to support specific recruitment needs by launching specific campaigns or events- Collaborating with other departments(Engineering, HR, Recruitment) and helping with their marketing needs (internal events & projects)- Managing agencies, related vendors and internal partners for implementation- Constantly measuring performance and adjusting activities and strategies to continuously improve- Defining KPIs, testing and measuring the effectiveness of different campaigns, messages, and channels

Județul Cluj, România

Online MarketingCreating marketing campaignsCreating sales pagesPreparing marketing copyGenerating qualified leads and monitoring analyticsManaging social media accounts (Fb, Li, G+)Engaging with the company's audiences on social networksIncreased social media followingFacebook Ads campaignsManaging digital budgets and improving performance of paid search advertising and organic search trafficManaging email marketing platforms (Sendgrid, Aweber)Using A/B testing and multivariate analysis to improve conversion rate of open rate and website visitorsManaging and updating the company's websiteResponsible for website analytics and development, using Google AnalyticsManaging the marketing teamEventsOnline eventsDesigning and implementing webinars, using Google Hangouts and Word PressCreating engaging copy for subscribers and social media advertisingVideo editing (Camtasia).Offline eventsPlan, promote and implement Creating sales pagesMaking Opt-in forms for subscribersFollow-up with the participants through email marketing.SalesMaintaining the client database and managing documentation processManaging client relationship, making offers, negotiating contracts, closing sales, and offering after-sales support.

Județul Cluj, România

Online MarketingProviding marketing tracking and researching information by collecting, analyzing, and summarizing data and trendsElaborating and implementing online marketing strategiesCreating E-mail marketing campaignsCreating direct mail pieces, taglines and web page contentResponsible for Content Creation (articles, newsletters, e-books, blog articles, landing pages)Developing a social media strategy to increase visibility on the company websiteManaging social media accounts and creating social media graphics for daily postingsUsing tools to track user activity on the website (URL builder)Managing and updating the company's website.SalesMaintaining the client database and managing documentation processManaging client relationship, making offers, negotiating contracts, closing sales, and offering after-sales support.

Județul Cluj, România

In charge of selling advertising services and productsIdentifying and approaching potential customersMaintaining the client database and managing documentation process.

Cluj County, Romania

Assisting in the planning and coordination of events like conferences, and workshops;Contacting leads in order to fill in the required number of attendees;Providing assistance with mailings and follow-up phone calls;Providing database support, including data entry, handling RSVP for events, running event reports, guest lists, etc.

Master'S Degree, Advertising

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication