Diana Boynton Email & Phone Number

• Led the creation and implementation of a Consumer Trends Framework to influence global innovation, provide thought leadership, and guide marketing communications.• Leverage syndicated data sources to drive global innovation.• Led the development and implementation of a global internal knowledge management system to democratize access to research.• Identified and onboarded new syndicated research providers to influence consumer-centric innovation and thought leadership.• Negotiate and manage contracts with syndicated research partners to ensure optimal value.• Created a monthly newsletter to highlight research insights, and provide category growth opportunities.

Stamford, Connecticut, United States

• Represented the voice and needs of the shopper across the organization • Developed growth strategies by synthesizing multiple data sources• Collaborated with stakeholders to identify and address insight gaps• Influenced innovation and marketing strategies using consumer and shopper insights• Supported new product launches with targeted insights

Cromwell, Connecticut

• Conducted complex analyses integrating consumer, shopper, and category insights to identify growth opportunities and provide actionable recommendations.• Aligned retailer, brand, and shopper priorities to showcase category and brand growth potential.• Mined syndicated data sources to identify trends and opportunities, creating insight-rich presentations for national and retailer-specific initiatives.• Developed impactful selling presentations for new items at both national and retailer-specific levels.• Created various reports for sales performance and planogram tracking.

Wilton, Ct

• Partnered with clients on key projects and developed/executed annual research/analytic plans.• Leveraged Nielsen scanning and Consumer Panel data to diagnose performance trends and understand shopper behavior.• Developed influential category presentations that turned data into actionable insights, driving business growth.• Efficiently tell a story with data in a clean, visually appealing presentation• Develop effective Thought Leadership presentations on current demographic and industry trends

Norwalk, Ct

Supervisor, Director Strategic Planning & Insight Development (06/09-08/14)• Analyzed category and brand trends to identify opportunities, key drivers and threats to develop fact-based, actionable implications for category and brand growth • Examined in-market performance/key knowledge from execution, which set the direction for future strategic plans• Successfully developed and led competitive analysis projects • Key stakeholder in cross-functional teams, responsible for research, insights and marketing strategy• Analyzed the effectiveness of marketing programs, including ROI and other KPIs• Proactively contributed to the development & improvement of Insights team by recommending and securing access to additional databases to advance functional excellence

• Created comprehensive competitive research presentations utilized as a marketplace benchmark to understand current industry trends• Developed research presentation to assist client in a new product line launch at specialty retailers• Developed Shopper Marketing plans for agency clients• Managed communication between client’s brand teams and agency creative team• Created promotional budgets and timelines• Assisted in creation of concepts and Walmart executional strategies, which won new business for client• Developed post-promotional analyses and best practice implications to impact future program executions and results

• Lead development of client’s first global shopper marketing initiative • Managed and developed client’s 2007 full Walmart Shopper Marketing Plan• Successfully negotiated client’s two-year multimillion dollar sponsorship on Walmart.com• Managed $12.0MM multi-brand Shopper Marketing budget for client’s Hispanic and Walmart, Inc. businesses

• Led year one of client’s multi-manufacturer Walmart program which yielded a 10:1 ROI• Developed and presented client’s 2006 Foods Shopper Marketing Plan to Walmart Marketing• Successfully negotiated client’s first time sponsorship on Walmart.com• Managed client’s multi-brand Walmart Shopper Marketing business• Managed third party agencies responsible for executing multi-manufacturer program

• Developed and worked on cross-functional team to create and execute the launch of a third customized consumer savings program which increased client’s revenue by 20% in the first year• Lead launch of Hispanic consumer savings program, which generated incremental revenues in above benchmarks in the first year