Diana Castro Email & Phone Number

British Columbia, Canada

Vancouver, British Columbia, Canada

Executed front-office reception and cashier duties, ensuring exceptional customer service and cultivating a welcoming atmosphere, aligning with our brand solutions and consumer-focused approach.Collaborated with team members to streamline daily operations, showcasing adaptability and efficiency, key for successful regional planning and stakeholder management.

Vancouver, British Columbia, Canada

Managed supplier relationships and optimized inventory management, aligning with trade programs and tools to enhance product visibility and availability. Achieved a 15% reduction in stockouts through efficient procurement and display organization.Applied a customer-centric approach to identify purchasing needs and improve inventory management, enhancing consumer insights and market understanding. Successfully met inventory management goals while ensuring an exceptional shopping experience.Achievement: Achieved a 15% reduction in stockouts through efficient procurement and display organization.

Quito, Pichincha, Ecuador

Created and executed strategic plans for Ecuador's largest multi-format retailer, managing a $200k budget for customer loyalty programs that increased average purchase ticket by 22% and achieved 99% customer satisfaction.Monitored and analyzed sales performance, identified trends, and accounted for seasonality to develop strategic insights. Implemented optimization strategies and presented quarterly commercial plans to senior leadership.Coordinated commercial activities and enhanced operational efficiency, leading to a 65% reduction in Christmas product returns, cutting inventory days from 60 to 10, and increasing the Order Fulfillment KPI from 89% to 98% through improved supply chain and logistics.Provided strategic insights and ensured campaign alignment with brand objectives, creating innovative campaigns and optimizing promotional calendars for maximum impact.Represented the company at trade shows, built brand awareness, engaged with potential clients, established new partnerships, and stayed informed about market trends.Conducted training sessions for merchandisers, resulting in an 11% increase in shelf visibility for the Cookies category compared to competitors.

Developed and executed annual game plans for High-End On-Premise Accounts, Key On-Premise Accounts, and Brand Activation Sites nationwide.Analyzed brand concepts for 20 high-end and 350 key on-premise customers, formalizing agreements and ensuring accurate product alignment and comprehensive brand plans.Conducted ROI and sales analyses, trained customer teams, collaborated with the sales team, and led client meetings to ensure successful project implementation and brand presence.Established and maintained brand presence in 280 on-premise sites, customized branding for 9 restaurants, and fully transformed 5 restaurants to align with brand standards.Analyzed, selected, and negotiated with potential suppliers to ensure adherence to brand quality standards and efficient execution of client agreements.Managed a $300k semi-annual budget, deploying Stella Artois promotional activities, including beer carts in top restaurants and a large Christmas tree in Cumbayá.

Ecuador

In my role as the E-commerce Trade Marketing, I spearheaded the brand's entry into the local digital marketplace, developing comprehensive e-commerce strategies, implementing pricing structures, negotiating with new clients, and creating innovative product presentations.Key Achievements and Responsibilities:E-commerce Market Entry:~Successfully launched Nestlé products in the local e-commerce market, strategically positioning the brand digitally.~Conducted insightful market analyses for data-driven decisions during market entry.~Implemented competitive pricing models, ensuring profitability in the e-commerce channel.~Negotiated with new clients, establishing mutually beneficial agreements and long-term partnerships.~Developed visually appealing product presentations tailored to the e-commerce platform.~Analyzed and strategized product distribution, ensuring efficient logistics and timely order fulfillment.~Executed impactful promotional campaigns, driving sales and enhancing brand visibility online.~Established a foundation for ongoing marketing initiatives, including special offers and exclusive benefits for online customers.~Strategic Brand Positioning:~Positioned the brand strategically in the local e-commerce market.~Demonstrated strong negotiation skills, securing agreements for the e-commerce channel~Led the full-scale development of the e-commerce channel, ensuring a comprehensive market presence~Demonstrated adaptability and innovative thinking~Utilized strong analytical skills for effective decision-making based on market dynamics, consumer behavior, and competitive landscapes~Applied negotiation and communication skills to foster successful collaborations with e-commerce partnersMy role as the E-commerce Trade Marketing was instrumental in establishing Nestlé's presence in the local digital marketplace, contributing to the brand's growth and adaptability to consumer trends.Skills:E-commerce StrategyPricing ModelsDigital Marketplace

Ecuador

In my role as International Sales Specialist at Nestlé Ecuador, I spearheaded the global expansion, managing accounts in the U.S., Spain, and Italy. Responsibilities included business development, negotiation, inventory management, promotions, and launching new products to diverse international markets.Achievements & Responsibilities:Market Expansion:~Successfully expanded market reach beyond the U.S. to Spain and Italy.Acquired new clients, fostering international partnerships for sales growth.Negotiation and Pricing Strategy:~Led negotiations with international clients, establishing pricing structures and contracts.Implemented pricing strategies for profitability in diverse global markets.Inventory Management:~Oversaw inventory, ensuring optimal stock levels and efficient distribution.Product Promotion and Launch:~Coordinated trade shows, enhancing brand visibility globally.~Successfully launched new products, guided by market research.Sales Growth and Portfolio Expansion:~Achieved 50% annual growth in net sales, contributing to overall profitability.~Actively expanded the product portfolio to meet diverse consumer preferences.Workplace Competencies:~Demonstrated cross-cultural communication in managing accounts across the U.S., Spain, and Italy.~Applied analytical skills for effective decision-making in diverse international markets.~Utilized negotiation and relationship-building skills for sustained sales growth.My tenure significantly contributed to Nestlé's global success, establishing a prominent presence in the U.S., Spain, and Italy, achieving substantial sales growth, and expanding the international portfolio.Skills:Global Account ManagementNegotiation with International ClientsPricing StrategyPortfolio ExpansionCross-Cultural Communication

Ecuador

Conducted in-depth data analysis, generating sales and supply chain reports for executive management and business directors. Significantly elevated the relevance of reports from being internal-focused to high-level executive scrutiny.Implemented automation of reporting systems utilizing SAP, SAP BW, and Excel macros.Managed product pricing data, facilitated product creation within the system, and structured channel-specific discount frameworks, resulting in a 100% reduction in system pricing discrepancies or impacts through data automation.Leveraged expertise in SAP to provide comprehensive support across the entire Supply Chain department. Conducted training sessions in alternative markets.Analyzed root causes of delivered versus undelivered products, presenting improvement plans for prevention strategies. Collaborated cross-functionally to ensure seamless execution and adaptability to diverse markets, achieving a remarkable 97% customer satisfaction rate on the Case Fill Rate KPI.

Ecuanewest S.A: Es una la Empresa representante para Ecuador de las marcas Nine West, Steve Madden y THe North Face, enfocada en mercado retail.Manejo de Marketing de las Marcas,Manejo de redes sociales, control y apoyo de publicidad en locales, imagen de marca para Ecuador, desarrollo de nuevos productos, control de precios, control de cumplimiento de cuotas, seguimiento de campañas, elaboración y ejecución de promociones y concursos, atención al cliente on-line, apoyo en eventos y manejo de programas CRM,

Timeline Management; Market Analysis; Key Performance Indicators (KPIs); Brand Marketing; Market Planning; Consumer Research; Multimedia Marketing Campaigns; Team Management; Product Management; Storytelling; Presentations; Marketing Analytics; Concept to Launch; Building Relationships; Marketing Strategy; Branding; Business Strategy; Business Development; Project Management; Change Management; Sales; Event Management; Leadership; Process Improvement; Negotiation; Strategic Planning; Digital Marketing; Brand Development; Stakeholder Management; Budgeting; Global Brand Management; Multinational Trade Show Coordination; Cross-Cultural Communication; Data-Driven Development of Commercial Channels; Pricing Strategy Development and Management; Project Planning and Execution; Budget Management and Financial Analysis; Data-Driven Decision-Making; Database Management and Utilization; Customer-Centric Mindset; Negotiation and Influence; Results-Oriented Leadership; Strategic Planning and Continuous Adaptation; International Marketing Strategy; Key Account Management; Trade Marketing and Sales Enablement; Market Research and Analysis; Cross-Functional Collaboration; Trade Marketing; Retail Partners; Trade Marketing Plans; Budget Management; Promotions; In-Store Campaigns; Analytical Thinking; Leadership; Market Analysis; Consumer Marketing; Brand Equity; A&M Budget; Strategic Planning; Cross-Functional Collaboration; Brand Management; Marketing Communication; Team Player; Program Manager; Marketing Programs; Wholesale Business; Budget Creation; Project Management; Brand Awareness; Communication; Trade Marketing PEY Internship; Internship; Strategic Project; Multi-Functional Exposure; Presentation Skills; Fast-Paced Environment; Results-Oriented.

Business Communication, Business Administration And Management, General

Public Speaking For International Professionals

Ingeniería En Negocios Internacionales, Negocios Internacionales

Súper Usuario Sap

Cuento con Certificación de Super Usuario de SAP, emitido por Globe Services

Education record

Capacitación de Escaparetismo y manejo de perchas en productos de moda retail.