Professor and experienced researcher with more than 10 years of demonstrated history and experience of working in the research industry. Co-founded ZENI – Creative Thinking, an independent creative agency based in Vila Real, Portugal; and IGNIX, a manufacturer company of interactive solutions. Is currently a professor at the University of Trás-os-Montes e Alto Douro (UTAD) and a senior researcher at INESC TEC.Skilled in Digital Marketing, User Experience, User-centered Design, Interaction Design and Human Computer Interaction. Strong research professional with a Doctor of Philosophy - PhD focused in Human Computer Interaction from Universidade de Trás-os-Montes e Alto Douro.