Diana Gennaci Email & Phone Number

Malvern, Pa, Us

• Responsible for the strategic development and implementation of marketing campaigns that generate marketing qualified leads, pipeline, and new business revenue for Frontline's student suite of products. 2023 campaigns resulted in +29% YoY growth in pipeline for the student suite and improved conversion rates YoY.• Continuously monitor, analyze, and report on demand generation campaigns and trends, as well as make tactical adjustments to optimize campaign performance• Collaborate with cross-functional teams across product marketing, content, digital, and sales to coordinate GTM campaign approaches, evaluate metrics, and measure pipeline impact

New York, New York, Us

• Developed and executed marketing strategies to drive growth and build brand awareness for multiple firm practices • Orchestrated integrated marketing campaigns across channels such as email, social, webinars, and content• Facilitated content and collateral development to build thought leadership and support sales enablement including landing pages, blogs, fact sheets, sell sheets, white papers, videos, and brochures

Herzliya Pituah, Israel, Us

• Executed digital marketing strategies across a variety of channels, including email, webinars, social media, and paid advertising• Managed, monitored, and optimized email marketing programs: Launched new lead nurture programs and monthly newsletters• Oversaw organic and paid social accounts to build brand awareness and generate leads• Wrote content for ad copy, email campaigns, blogs, byline articles, case studies, social posts, and web content• Maintained Albert's editorial calendar to plan new content and track deliverables• Partnered with sales to implement Account-Based Marketing campaigns

San Francisco, California, Us

San Francisco, California, Us

• Planned and managed marketing campaigns for Ease (acquired by Employee Navigator in 2023) to generate leads and build brand recognition, including email campaigns, webinars, and events• Created and edited marketing collateral related to new partnerships, integrations, and product launches including flyers, sales guides, landing pages, brochures, case studies, e-newsletters, and presentations• Drove and implemented partnership marketing initiatives, including a partner incentive program

Baltimore, Maryland, Us

• Raised 33% more funds in one year by executing campaigns to current and prospective donors• Developed a social media strategy to increase brand reach/awareness that boosted Twitter and Facebook followers by 35% and 169%• Wrote and edited grant applications and proposals for the organization’s programs • Developed print and web-based marketing material, including flyers, annual reports, e-newsletters, and press releases• Planned and managed organizational events from inception to completion

Baltimore, Maryland, Us

• Responsible for writing RFPs, pitches, proposals• Edited firm announcements, web content, and marketing collateral • Conducted research on prospective and current clients to identify sales opportunities• Guided the Finance, Real Estate, and Manufacturing Industry Teams and Practice Groups in their marketing campaigns and business development strategies

Raleigh, North Carolina, Us

• Edited sales presentations, marketing collateral, and RFPs• Drafted and edited company blog posts• Analyzed website traffic