Diana Gennaci Email & Phone Number

Malvern, PA, US

• Responsible for the strategic development and implementation of marketing campaigns that generate marketing qualified leads, pipeline, and new business revenue for Frontline's student suite of products. 2023 campaigns.
• Continuously monitor, analyze, and report on demand generation campaigns and trends, as well as make tactical adjustments to optimize campaign performance
• Collaborate with cross-functional teams across product marketing, content, digital, and sales to coordinate GTM campaign approaches, evaluate metrics, and measure pipeline impact

New York, New York, US

• Developed and executed marketing strategies to drive growth and build brand awareness for multiple firm practices
• Orchestrated integrated marketing campaigns across channels such as email, social, webinars, and content
• Facilitated content and collateral development to build thought leadership and support sales enablement including landing pages, blogs, fact sheets, sell sheets, white papers, videos, and brochures

Herzliya Pituah, Israel, US

• Executed digital marketing strategies across a variety of channels, including email, webinars, social media, and paid advertising
• Managed, monitored, and optimized email marketing programs: Launched new lead nurture programs and monthly newsletters
• Oversaw organic and paid social accounts to build brand awareness and generate leads
• Wrote content for ad copy, email campaigns, blogs, byline articles, case studies, social posts, and web content
• Maintained Albert's editorial calendar to plan new content and track deliverables
• Partnered with sales to implement Account-Based Marketing campaigns

San Francisco, California, US

San Francisco, California, US

• Planned and managed marketing campaigns for Ease (acquired by Employee Navigator in 2023) to generate leads and build brand recognition, including email campaigns, webinars, and events
• Created and edited marketing collateral related to new partnerships, integrations, and product launches including flyers, sales guides, landing pages, brochures, case studies, e-newsletters, and presentations
• Drove and implemented partnership marketing initiatives, including a partner incentive program

Baltimore, Maryland, US

• Raised 33% more funds in one year by executing campaigns to current and prospective donors
• Developed a social media strategy to increase brand reach/awareness that boosted Twitter and Facebook followers by 35% and 169%
• Wrote and edited grant applications and proposals for the organization’s programs
• Developed print and web-based marketing material, including flyers, annual reports, e-newsletters, and press releases
• Planned and managed organizational events from inception to completion

Baltimore, Maryland, US

• Responsible for writing RFPs, pitches, proposals
• Edited firm announcements, web content, and marketing collateral
• Conducted research on prospective and current clients to identify sales opportunities
• Guided the Finance, Real Estate, and Manufacturing Industry Teams and Practice Groups in their marketing campaigns and business development strategies

Raleigh, North Carolina, US

• Edited sales presentations, marketing collateral, and RFPs
• Drafted and edited company blog posts
• Analyzed website traffic