Diana Hamblin Email & Phone Number

Norwood, Massachusetts, United States

Plan, develop and execute marketing programs in support of business goals; and in targeted markets and industries such as energy, automotive, biomechanics, and other health science related applications.

Greater Boston Area

Tekscan, Inc. is a technology leader and growing manufacturer of force and pressure mapping technology systems used in medical, dental, commercial, and industrial applications. I have responsibility for planning, developing and executing multi-channel marketing and sales strategies and programs for the Medical and Dental product lines - specifically used in human and animal gait analysis; and digital occlusal analysis (dental).

Norwood, Ma

Developed and implemented marketing strategies to meet corporate goals by supervising the development, planning and implementation of communication programs and projects across all media. Significant Accomplishments: -Provided strategic guidance during the creation of marketing campaigns, sales tools, and tactical programs that exceeded the revenue targets of the business; increasing bookings from $80 million to $120M over three years-Increased market share in high growth markets; most notably, biomedical, automotive, and electronics, by delivering marketing campaigns that emphasized Instron’s key value propositions and increased leads by 5% year on year-Created and administered marketing programs and messaging that increased brand awareness in critical territories, assisting local agents and distributors win business over key competitors.-Supervised the global launch of a new software platform in 16 different locations, to 200+ worldwide Sales and Service teams, over the span of three months; ensuring a faster time to market and immediate return on investment.

Norwood, Ma

The scope of my responsibilities was expanded to include project management for emerging markets such as China and Brazil. I traveled with regular frequency to connect with colleagues in Europe, Asia, and Brazil.Significant Accomplishments:-Accelerated growth of sales in China by 15% by assisting with the creation of a local marketing team in China – initiated training, provided regular support, oversaw the development of a strategic plan, and identified key market segments (automotive, academia, and electronics) for continued growth and increased revenue streams.-Supported an acquisition in Brazil by assisting with the creation of a local marketing strategy, the rebranding of a product line, and the launch of a line of universal test systems in Brazil and several South American countries.

Norwood, Ma

-Developd global marketing plan within established budget parameters to support bookings and profit objectives-Orchestrated and executed a global sales and marketing initiative that generated $7M of incremental revenue from the installed base over the course of two years.-Led the development of a microsite to highlight and promote the sales of key Instron products. Initiative led to increased leads to the website and a 15% increase in sales for products that average $15k per unit.-Initiated company-wide social media strategy, leading to creation of an external blog; and the utilization of a YouTube channel for product-based, promotional videos; and more-Directed all marketing-related activities in support of major global hardware and software product launches (e.g. literature, web content, video, press releases, advertising, and sales force meetings)-Collaborated with product managers on required marketing materials, such as brochures, case studies, whitepapers, and press releases, to support current and new product development-Work directly with graphic designers and technical writers to design and launch promotional and lead generation campaigns, including, but not limited to advertising, direct mail, telemarketing, email campaigns, tradeshows and web activities -Extensive website enhancement experience, utilizing search engine optimization (SEO) techniques, and voice of the customer data to improve usability features and search engine rankings-Restructured the electromechanical business SharePoint site which boosted the efficiency of global sales and service teams and improved overall customer (internal) satisfaction.

-Launched a $2M product line of metrology instruments into Instron’s business – including, but not limited to inventory management, establishment of distribution channels, competitive analysis, and marketing and sales support.-Transformed the Wilson® and Shore® customer service team into an inside sales department, consisting of four Sales Account Representatives, responsible for a $12M revenue target in North America.-Guided development of new Wilson | Shore website, leading to a 10% increase in web leads and a significantly improved user experience.-Managed network of distributors for the Shore product line in Asia, expanding the customer base and boosting durometer sales in key territories.

B.S.

Education record

Education record