Developed and executed a zero-budget B2C marketing strategy that repositioned the UK's leading group payment app as a trusted, secure, and easy choice for group organizers in the US, while boosting brand awareness, loyalty, and user engagement in the UK.

Developed and executed StreetEasy’s first B2C and B2B event strategies and budgets. Established internal processes and best practices for marketing and executing in-person and virtual events.

Managed $1.3 million global conference and event annual budget for BNY Mellon’s Corporate Trust business. Planned, managed and executed all event logistics from conception to completion for up to 75 U.S. industry conference sponsorships and client events.

Managed all event logistics for up to 30 corporate, entertainment, and dignitary meetings, events, and room blocks per month at Gansevoort's two New York City properties, Gansevoort Park Avenue and Gansevoort Meatpacking. Served as dedicated liaison among clients, internal hotel departments, and outside food and beverage partners.

Managed all aspects of banquet operations generating $57 million in annual revenue for 54 meeting rooms and ballrooms totaling 64,000 square feet of function space in an iconic New York City landmark. Effectively communicated and executed all event details to banquet staff and all necessary operational teams, including culinary, stewarding and meeting & banquet operations.

Planned, serviced and executed up to 20 large meetings and conventions per year in 180,000 square feet of meeting space. Achieved and exceeded contracted food minimums by upselling menu items and other Seaport services.

Planned, managed, and executed all conference logistics for organization's 2008 and 2009 five-day annual health IT meeting and tradeshow. Attendees included up to 2,000 domestic clinicians, healthcare executives, and professionals.

Assisted in the creation, marketing, and execution of up to five sales incentive programs per year at luxury resorts throughout the Caribbean, Mexico, and Hawaii.