Diana Hunter Email & Phone Number

Atlanta, Ga, Us

Marietta, Ga, Us

Craft strategic marketing plans and design creative solutions that achieve audience engagement objectives, exhibit and sponsorship sales goals, and event attendance expectations across multiple events and varied industries.

Atlanta, Georgia, Us

Led and mentored a team of industry event specialists in the successful planning and execution of 58 global events, ranging in size from 200 sq. ft. to more complex engagements of 7,200 sq. ft.» Composed a charter outlining the team’s goals» Produced a playbook documenting processes and best practices» Evaluated existing events to determine effectiveness and alignment with business goals, and researched new events for consideration » Developed an RFP to facilitate synergies between international and domestic events across the enterprise» Established and managed a $6M industry events budget

Atlanta, Georgia, Us

Directed the development of marketing tools and materials in support of Corrugated Packaging’s sales’ initiatives, upholding brand standards while ensuring consistency of content across all channels including the proper use of intellectual property.» Spearheaded advertising and digital marketing campaigns » Oversaw the creation of collateral which consisted of external-facing sales presentations, case studies, success stories, product marketing videos, brochures and sell sheets » Maintained an existing library of 300+ sales support materials across 35 market segments» Managed industry trade shows from driving strategy to the development of exhibit creative briefs, promotional materials, sponsorship signage, and booth graphics through execution and onsite supervision» Administered the creative services’ advertising and trade show budgets» Contributed over $400 million to the sales pipeline through trade show participation, sponsorships and related marketing activities that resulted in a 940% return on investment (ROI) » EXHIBITOR Magazine All-Star Awards winner

Oversaw the setup and on-boarding process for Digital Sherpa, an Internet marketing service that employed social media tools and networks to improve SEO and attract qualified leads for apartment communities and small businesses » Managed a team of account managers, web designers, and production personnel in fulfilling an average of 50 orders per month while achieving 100% on-time delivery» Provided monthly support and ongoing maintenance for 1200 blogs

Supervised an in-house creative team in the production of custom ads and promotional materials for distributors of The Real Estate Book brand» Engineered a plan that effectively re-branded the team as Creative Services and relaunched the department as the ad agency of The Real Estate Book» Led the development of a distributor website that was awarded a Certificate of Excellence from Graphic Design USA’s American In-house Design Awards competition

Bachelor Of Fine Arts - Bfa, Graphic Design

Certificate, Website Design