Diana Lin Email & Phone Number

Taiwan

Hong Kong/Taipei, Taiwan

+ Lead Purchasing, Sourcing and Technical Compliance functions for company's owned brands+ Optimize global supply chain and Supplier rationalization particular in China, Taiwan, UK and US+ Facilitate PCBA business with Contract Manufactures with aggressive growth+ Identify new product opportunities and build supplier relationships under CSR principle+ Produce higher profit margin and reduce working capital by resourcing, restructuring, payment term improvement, and cost-reduction exercise

Greater Chicago Area

+ Lead global Private Label team in the creation of product collateral, including integrated product launch process, website content, product previews and presentations to support outbound communication, demand generation, and sales efforts.+ Be the trusted voice by gathering insights and developing a comprehensive product marketing and sales communication roadmap to deliver on profitability targets. + Set and implement growth strategies on internal and external customer base for No.1 supplier in Premier Farnell.+ Make recommendations regarding product positioning, sourcing, pricing, inventories, and product life cycle to multiple categories. + Review and rebuild brand strategy, including: brand guideline, packaging, relaunch/merge brand, define brand line card and customer segments. + Track business against operating plans and budgets globally.

Greater Chicago Area

+ Winner of Innovation Award in 2014+ Lead the marketing strategic planning and execution for Private Label by applying multi-channel strategy.+ Identified customer segment, strengthen brand value and shaped brand messaging in a consistent drumbeat through online and offline marketing.+ Conducted new-hired sales inductions, supplier focus day, and training for building internal brand awareness and providing sales supports.+ Responsibility for business performance of Private Label Brands segment North and Latin America, including driving sales, margin dollar and active customer base.

Greater Chicago Area

+ Winner of Innovation Award in 2013+ Analyzed operational improvements and executed commercial business decisions based on integrated marketing solutions and needs+ Developed and implemented holistically product life cycle strategies on product range, sourcing, pricing, and rationalized inventory propositions.+ Managed supplier business relationships through collaboration with Newark element14 and also globally within parent company Premier Farnell as well as vendors located throughout the world

Greater Chicago Area

+ Winner of Global Service Excellence Award in 2012 + Proactively provided qualitative and quantitative research to develop key findings and recommended actions that added value to Product Management function and Supplier relationship.+ Built key pieces of market data including inventory positioning and product availability; delivering competitor analysis and ad-hoc tasks for senior stakeholders.

Greater Chicago Area

+ Helped local office achieve 23% more than last year, as a record high performance+ Analyzed US market trends and trading data to explore business opportunities for Taiwanese cooperates and provided content for article publication+ Managed trade shows to represent Taiwanese Business Interests for soliciting potential business partners, then served as liaison providing matching service and followed up with selective buyers+ Conducted extensive business development functions through cold call purchase inquiries, to generate qualified leads and expand sales pipeline for Taiwanese manufactures

Taipei City, Taiwan

+ Coordinated and executed annual action plan for the largest bottled water company in Taiwan from 2007 to 2010, to increase sales by 1% while total bottled water market decreased 10% in 2009+ Conducted interviews, hiring, and training for more than 150 part-time employees for company expansion+ Participated in marketing campaign for SONY Company that placed HDTV in over 11 different channels which targeted more than 20,000 people during the Olympic season