Diana (Fuchs) Murphy Email & Phone Number

Teaneck, New Jersey, Us

Upton, Ny, Us

Brookhaven National Laboratory delivers visionary science and technology that will power and secure our nation's future. Successfully led a team to rebrand the Lab that includes a new visual identity and communications approach that is more approachable, consistent, and reflective of the Lab. Driving marketing activities around growth initiatives such as the establishment of a new quantum center, workforce development, and an events strategy through in-person and virtual conferences to increase the understanding of the Lab, its impactful science, and the opportunities to collaborate.

Stony Brook, New York, Us

Led a team focused on new sales and the development of an account management function for the healthcare payer solutions market that resulted in improved strategic collaborations with C-level executive partners and increased growth opportunities. Partnered with Marketing to improve Softheon's brand perception through actions taken on results of newly created Win/Loss deal review and client satisfaction survey programs. This led to a more developed and consistent branding approach through a web-site redesign and other internal/external communication improvements. Lastly, developed a new product strategy to expand current Affordable Care Act Marketplace SaaS platform into the Medicaid and small group markets.

Teaneck, New Jersey, Us

Partnered with healthcare payer client leadership that resulted in increased satisfaction of relationship with Cognizant, a 100% referenceable client portfolio, year over year strong revenue attainment performance with 130% over quota in 2016.

Teaneck, Nj, Us

Led a team responsible for gathering market intelligence and the development of strategic recommendations to ensure TriZetto's leadership position in the healthcare payer marketplace. This included the development of a competitive intelligence program, marketing size and segmentation, understanding market perceptions within our current client base through a redesigned client satisfaction survey program that saw a 50% increase in participation, a win or loss deal review process, and the redevelopment of the industry analyst program to increase brand awareness.

Teaneck, Nj, Us

Managed the end-to-end proposal generation process that required partnership with sales, product, and marketing teams to develop a response strategy to ensure TriZetto and its offerings were positioned strongly against the competition. Project management and editorial oversight were critical for delivering quality proposals, with consistent messaging in a timely manner.

New York, Ny, Us

Master'S Degree, Forensic Psychology

Bachelor'S Degree, Psychology

Certification- Health Coach, Integrative Nutrition

Digital Marketing Strategies