Diana Shao Email & Phone Number

Shanghai, Shanghai, China

Shanghai, China

Shanghai, China

1. Head of the new industry research team, under the Marketing Department; in charge of conducting industry/market research with both primary and secondary research methodologies (with market research report as key output) to support the media planning teams and the sales teams in client pitch and proposal2. Directly managing a team of five people, in charge of quality control over their work output, evaluating performances on quarterly basis, issue solving, as well as other administrative responsibilities3. Research topics more focused on FMCG industries, ranging from food, beverage, baby formula, wine/liquor to home appliances and auto, as well as others

Shanghai, China

1. Head of the industry research department of the company, in charge of conducting industry/market research and writing research reports to support client proposals and cases; sometimes participating directly in client cases2. Collaborating with the marketing team on PR and marketing content3. Research topics of wide industry coverage on electronics manufacturing, consumer electronics, automotive, home appliances, medical devices, semiconductors, etc.

Shanghai

1. Manage Kline’s global series of syndicated research projects, with a focus on consumer industries, particularly cosmetics, in China and selected Asian countries 1) Project budgeting and planning, oversee entire research and analysis process executed by consultants/analysts 2) Guide research direction and apply correct research methodologies to projects 3) Quality control on the research output to ensure delivery of insightful analysis and conclusions4) Perform as a knowledge and research expert to junior team members to help them build expertise and improve professionalism2. Manage customized research projects from clients in consumer industries 1) In charge of communication with clients regarding project scope, deliverables and updates 2) Manage the project execution from end-to-end, including resources allocation, research methodologies and framework design and management 3) Project management to ensure the right research direction; quality control on the research/data analysis and final output to client 4) Communication and presentation to client about the final deliverables3. Support marketing and sales, such as writing blogs about company’s research outputs, proposals for customized research, project bidding

Shanghai, China

1. Lead and manage projects end-to-end, with 95% of very positive feedbacks on project outputs 1) Communicate with client on project nature, scope and deliverables 2) Develop storyline and hypothesis, generate work plans and allocate team resources 3) Quality control across the entire project; ensure not only delivering high quality output on my own module but also supervising and helping teams produce client-ready research and analysis2. Lead and manage internal knowledge content creation; 80%+ of knowledge products directly used in active cases, proposals and business discussions 1) Work with Team Manager on gathering inputs from clients and generating knowledge product topic pipeline 2) Lead brainstorming of right business insights and story lining of the chosen topics 3) Execute and manage the whole process of knowledge product creation, including hypothesis generation, analysis, slides making, quality control, roadblock solving, etc.3. Market China Knowledge Center's work / output to clients and wider office in email and live presentation sessions4. Perform as an expert for junior team members and help them develop TMT industry expertise

Hong Kong

A member of BCG’s global in-house knowledge team, in charge of general research in the TMT realms, wide range of research coverage on sub-topics of internet, digital media, e-commerce, consumer electronics, semiconductors and high-tech components and enterprise ICT, etc.Work closely with senior partners, principals and various consulting teams on daily basis, providing research and analysis to help the teams understand TMT industries and markets, including market landscape study, market intelligence sourcing, data processing, competitor study and so onIndependently develop and publish knowledge products in the TMT space (BCG internal use only), including but not limited to industry primer material, market trends & intelligence monitor, key company performance metrics, benchmark databases

Shanghai, Beijing

Independently manage and expand the firm's TMT practice for local China accounts; manage in collaboration with team leader to expand TMT practice for global accounts; work on maintaining client relationshipSpearhead client communication on multiple requests in TMT space across regions, navigating the firm’s internal expert network and external resources to get clients connected to people with the right expertise; very positive client feedback on consultation qualityTrack and monitor TMT industry issues/trends; identify topics and hold events on monthly basis which capture the momentum of industry developmentManage and expand the firm’s TMT industry expert network, with regular vetting the experts' knowledge to ensure they are in line with clients’ research interests

Master'S Degree

Bachelor'S Degree