Diana Tran Email & Phone Number

Supports Adobe Studio by building out full-funnel campaigns to encourage the discovery of features within the Creative Cloud such as Generative Ai. Additionally, assist with large scale promotional campaigns e.g. Black Friday.

San Francisco Bay Area

Designed creative assets (app, email, site & social channels) for CRM channels to drive sales with retail partners. Updated design system in Figma for a more cohesive workflow to improve brand consistency across multiple teams.

San Francisco Bay Area

• Lead email team during the rebrand of Banana Republic Factory as well as owned digital asset creation for the credit card loyalty program:
• Partnered with marketers, merchandisers and copywriters to evolve content strategy and messaging
• Onboarded, mentored and managed workload priorities for new designers
• Streamlined process for the execution of weekly email marketing campaigns
• Introduced a design system and more collaborative way to design in CC Libraries to larger creative team

San Francisco Bay Area

Art directed & developed marketing content to establish brand positioning for an early-stage skincare startup. Supported launches in Target and Hudson’s Bay.

San Francisco Bay Area

Established brand guidelines, executed proof of concept and designed all digital & print assets for relaunch of the credit card loyalty program.

San Francisco Bay Area

Designed emails, website & social media assets for promotional campaigns directed by marketing analytics and business objectives.

San Francisco, CA

• Act as a technical liaison between Visual Designers, Producers and Web Content Developers at Gap Online
• Work with design team to create responsive templates that align to the existing codebase and CSS Grid System
• Adjust, prepare, optimize, slice and deliver creative assets to Web Developers adhering to web production quality standards while maintaining design integrity
• Assist Visual Designers in designing French Canada translations, mobile version of website and copy changes
• Design Facebook ads to align with existing web assets
• Execute pre-designed contingency promo assets (entering confirmed pricing/percentages into approved assets)

Redwood City, CA

• Execute sale changes and marketing material using existing templates for a holiday and home décor e-commerce retailer
• Input and typeset promo names, percentages and images on website banners, pay-per-click ads and emails)
• Design social media assets according to brand guidelines
• Deliver sliced assets for web upload. Name, organize and archive creative files on server

Mill Valley, CA

• Design and execute digital marketing campaigns for a local grocery retail chain (email newsletters, banner ads, social media, homepage content)
• Coordinate with vendors and buyers to develop marketing promotions

Mountain View, CA

• Customer success & marketing collateral curation and coordination for a supply chain software startup
• Presented data, metrics, and information in an attractive visual format (graphic design)
• Selected and scheduled posts using HubSpot for all social media platforms
• Used Google Analytics amongst other tools to measure the success of Elementum's marketing efforts

Mountain View, CA

• Ideate quickly with a small team to develop an Internet tool for human resources professionals:
• Gathered data from pilot customers to learn how to provide value in the HR space
• Write use case scenarios and wireframe MVPs to pitch to investors

Berkeley, CA

• Coordinate and host advanced film screenings with high profile celebrity appearances
• Promote and market events through social media platforms, and on-site locations

Mountain View, CA

• Explored market-entry strategies for an e-commerce tool based on consumer brand identities through field studies and online surveys:
• Mostly carried an iPad around with an MVP to college campuses, solicited students and gathered feedback
• Workshopped feedback with founders through old-school whiteboard wire-framing brainstorm sessions
• Learned the definition of being scrappy, agile & lean quickly

Bachelor Of Arts (Ba), Communication And Media Studies, Gpa 3.5

Pembroke King'S Programme, Film, Psychology

Summer abroad: • Film analysis of Powell and Pressburger works • Screenwriting & screen adaptation • The psychology of language

Italian Studies

Semester abroad: • Immersive Italian language program, levels 4-6 • Renaissance history

Education record