Diana Wiffen Email & Phone Number

• User experience strategy -- Gathering business, technical and customer requirements to develop a clear, consistent and actionable user experience strategy• Interaction design -- Creating information architectures, site maps, user flows, wireframes, interactive PDF prototypes• Usability -- Over 14 years experience designing, recruiting for, facilitating and reporting on a wide range of usability assessments — from quick, iterative design checkpoints to full-scale formal usability sessions — both in person and remotely (using Web collaboration software). Augmenting recent usability assessments with eye tracking technology.• Insight gathering -- Conducting customer interviews, stakeholder workshops, brand requirements gathering sessions and creating personas• Organization and project management -- Leading the interaction design team, mentoring new teammates, resourcing projects across the team, growing and maintaining strong business partnerships as a key client-facing contactSpecialties: customer experience, experience strategy, interaction design, usability, brand experience, information architecture, insight gathering, user experience

Listed skills include User Experience, Information Architecture, Persona, Usability, and 38 others.

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  University Of Waterloo

  Hons Ba