Diane Andrien Wright Email & Phone Number

Blue Bell, Pa, Us

King Of Prussia

King Of Prussia

King Of Prussia

Manage the Promotion Processes for the US.

Plainsboro, Nj

NOVO NORDISK, Princeton, NJ (2012-2013)Senior Marketing ManagerWorking in Managed Market Strategy (Customer Execution and Engagement), to assist in identifying and analyzing unbranded managed market tactics. Analyzed tactics to determine if they should bbe updated and continued to be used or if they should be discontinued. Acted as advocate to bring necessary tactics through the PRB process from beginning to end. Instrumental in the development of the NonBranded/HEOR resource guide, iPad app. Worked closely with the brand teams, AEs, MMS and agencies. In addition, worked with MM execution developing a workflow and analyzing and implementing systems for Fingertip Formulary Wins to develop campaigns such as sell sheets and other campaigns for the AE sales teams to deliver tactics to employers, doctors, hospitals, pharmacies and other external stakeholders. Coordinated with AEs nationally to make sure the correct plans were identified. Responsible for operational support for the implementation of managed care marketing activities for prioritized Managed Care accounts. Managed Agency of Record throughout development of resources

Upper Gwynedd, Pa

Mvd/Ushh, Upper Gwynedd

I was independently responsible for controlling all project management aspects of the final production of premier launch and in-line products within the MVD and USHH marketing plans. I assisted each product team in the development of new, innovative and cost-effective promotional materials that support Merck Marketing strategies; which required an in-depth knowledge of print production and design technology, as well as a strong understanding of all of the products, including extensive knowledge of the branding elements and key marketing messages. Responsibilities also included the development of timelines, scheduling and prioritization of projects, production of projects, printing quality, procurement of promotional items, cost control and inventory management.Responsibilities:Responsible for procurement of printing, production and promotional items, including negotiating pricing producing and approving invoices for approximately $20 million in procurement per year.Managed job progress from creative input through artwork creation, print/production specifications, supplier selection, production and final delivery for both print and promotional items.Worked cross-functionally with a large number of different Marketing teams.Liaison between Advertising Agency of Record and Marketing Promotion team. Sourced new and evaluated suppliers.Reviewed and approved all artwork, disks, photos, comps and specs before releasing jobs to the vendors.Accomplishments:Responsible for over $3 million in savings by proactively researching procurement of marketing materials to recognize inventory waste due to obsolescence of marketing materials. Received 14 Awards for Excellence.

As a Production Manager reporting directly to the President of an Advertising Agency, I handled procurement for MCP's Philadelphia office, as well as offices; My responsibilities included working closely with creative directors and their clients, art directors, production specialists, copywriters and account execs to ensure that the original objectives of the company's award-winning design work were fully realized. This required an exceptional knowledge of the latest printing technologies, as well as the skill and experience to manage a diverse group of vendors. I excelled at sourcing difficult-to-find components.

As a Purchasing Manager for one of the largest health care companies, I was responsible for procurement of all commercial collateral printing for Aetna/U.S. Healthcare. Leading a regional team of buyers, I was responsible for strategic planning, analysis and forecasting for commercial print nationally. I was also involved in sourcing a new warehousing facility when U.S. Healthcare transitioned from owning and operating their own warehouse to outsourcing the warehousing. This included sourcing vendors and establishing an operational warehousing facility. My responsibilities also included sourcing, bidding, buying, delivery, warehousing and inventory control of the marketing materials nationally.Responsibilities:Mentoring, training, annual reviews and bonuses for print team.Press runs, with sole responsibility for quality assurance.Responsible for procurement of $33 million annually. Sourcing and maintaining vendors both contractually and on a bid-and-buy basis. Contractual agreements for direct mail.Act as liaison interdepartmentally with designers and senior management as well as with outside vendors.Liaison and main contact for regional managers for Northwest, Mid-Atlantic and Mid-West regions, coordinating warehousing, deliver and inventory control.Accomplishments:Pioneered the development of Aetna/U.S. Healthcare's Minority Business Procurement Program.Successfully evaluated, sourced and maintained the outsourced warehousing facility.Recruited and trained Print Buyers.Developed quality standards for printing production, including the initiation and implementation of a Vendor Review to monitor performance of vendors.

I was responsible for the production and coordination of all advertising and marketing materials for the entire corporation. I was directly responsible for the supervision and management of the typesetting/production staff, proofreading staff, slide production staff, traffic staff and copywriting staff. I was also given the responsibilities of the Director of the advertising department for extended periods of time.Responsibilities:Responsible for all personnel issues including hiring, staff development, training and performance reviewsEvaluated and purchased computers and computer software for department.Working with the Purchasing Department to change from one technology to another, assisted in the sourcing and purchasing of all the equipment in the department and trained employees on the new equipment.Spearheaded the sourcing, development and implementation of the U.S. Healthcare's "Daily News" program, designed to inform and motivate employees throughout the organization.Direct contact for all clients throughout the company, including senior management, coordinating all aspects of design, slide production and copywriting.

Mba, Marketing

Bachelor Of Science, Marketing/Management, 3.89-4.0 Gpa

Activities and Societies: Member-Kappa Gamma PI