Diane Desouza Email & Phone Number

Canada

• Singlehandedly managed content marketing initiatives of over ten known Canadian brands
• Led market research efforts to identify target audiences, market trends, and competitor analysis to create brand guidelines, strategies, and tactics
• Hired and managed a team of marketing professionals, setting clear goals and providing guidance, mentorship, and support to foster a culture of creativity, collaboration, and accountability
• Planned, created, edited, and oversaw the… Show more
• Planned, created, edited, and oversaw the implementation of multi-channel marketing
• Created compelling eCommerce content, including landing pages, web content, articles, blog posts, and infographics

• Planned and executed digital marketing campaigns, including content marketing, web design, social media, SEO/SEM, newsletters
• Proactively coordinated creation of newsletters, videos, corporate photography, presentations, infographics and other internal and external marketing assets
• Increased internal website conversions by 4% in 3 months
• Managed the completion of over 450 projects/month
• Managed a department of 10 team leads, 45 Content Strategists and 15… Show more
• Managed a department of 10 team leads, 45 Content Strategists and 15 Promotional Media Strategists

• Managing department of 15 online marketing writers
• Oversaw the completion of over 300 projects every month, with daily/weekly deadlines
• Planning and scheduling projects for timely completion and goal accomplishment
• Proof-reading and editing content (Web content, articles, blogs, press releases, social media posts)
• Managing training and development of team of 15
• Collaborating with departments for monthly goal accomplishment

Pakistan

• Proof-reading and editing content (Web content, articles, blogs, press releases)
• Collaborating with departments for monthly goal accomplishment
• Improving team skills
• Managed to enhance overall department performance in past 6 months (as per metrics)
• Client management

• Drafting, writing, editing and proofreading well researched and impactful articles, blogs, press releases and social media posts
• Pitching content ideas to clients for approval
• Liaising with agents, editors and other publishing professionals
• Researching and developing strategy to create/maintain a memorable brand voice

• Wore multiple hats in this role: public relations, internal communications, media relations, graphic designing
• Led the content strategy for 4 brands under one umbrella name
• Created an internal communications strategy to keep staff informed, and work collaboratively with teams across the companies
• Managed and supported organization-wide townhalls, award shows, and other internal events to foster a positive workplace culture.
• Used metrics to monitor… Show more
• Used metrics to monitor success of promotional and communication strategies to fine-tune for future work

Clifton

• Creating power point presentations
• Job completion reports
• Collecting client contact information
• Making client contact sheet on Excel
• Mailing out Company letters

Master Of Business Administration (M.B.A.), Marketing, Gpa 3.54

Bachelor Of Business Administration (B.B.A.), Business, Management, Marketing, And Related Support Services, 3.69 Gpa

Activities and Societies: Assistant Editor, Publications Society; Volunteer, Entertainment Society

Intermediate, Pre-Engineering

Matriculation, Computer Science, A+

Activities and Societies: Sports; Drama