Diane Hoffman Email & Phone Number

New York, Ny, Us

New York, Ny

Leading cross-functional teams to craft strategic UX solutions for a diverse range of high-profile clients. My work involves client collaboration, defining project scope, budgeting, and Agile sprint planning. I conduct user research, facilitate usability testing, and create user-centered flows, wireframes, and interactive prototypes. Clients include CARE.org, Equality Now, The Global Fund, Google / Get Your Business Online, EMILY’s List, JDRF, and Tony Blair Associates.Key Achievements:Barack Obama FoundationDesigned user flows and authentication processes for an alumni directory that provides a robust, dynamic historical record for former staff and volunteers.Teach for AmericaSimplified a complex application process by enhancing UX for dashboards, interview scheduling, document uploads, and program information, improving user satisfaction and process efficiency.YMCADigitized the enrollment experience, moving from manual to online sign-ups. Guided internal stakeholders toward alignment by advocating for user-centered design practices.

New York, Ny

Led UX and UI design initiatives, from early strategy through to execution, across website and mobile redesigns. Responsibilities included stakeholder management, prototyping, usability testing, and continuous process optimization. Clients included Nexxus, Guardian, Marriott Rewards / Chase, Pace University, and HealthFirst NY.Key Achievements:UJA-Federation of New YorkIncreased both one-time and recurring donations by optimizing mobile and web donation flows, improving the overall donor journey.NYC.govFacilitated workshops to enhance the UX of the NYC 311 service, improving the digital experience for residents seeking government services.OmniMDReduced form completion times by redesigning the user interface for their EHR, practice management, and billing solutions, improving overall efficiency for medical professionals.

New York, Ny

Led UX redesign for the Teacher's Store Online, leveraging user research and feedback to enhance the overall shopping experience. Implemented a more intuitive information architecture, improving the product search and discovery process.

New York, Ny

Collaborated with stakeholders to define product strategies and align UX improvements with brand guidelines. Conducted user research and synthesized insights into actionable UX strategies.Key Achievements:Problem-Knowledge Couplers (PKC)Designed an interactive search widget and microsite to integrate into third-party medical platforms.Virgin Mobile USAReorganized content to align with new branding, enhancing usability and site navigation.iVillageUnified disparate health-related sites into a single cohesive experience, improving data collection and consistency across the brand.

New York, Ny

As the founder and operator of an online retail shop, I grew a loyal customer base through hands-on management of all business facets—from designing and building the site to managing day-to-day operations. I leveraged social media for blogging, product promotion, and customer engagement, successfully cultivating a community around the brand.

New York, Ny

Led UX design initiatives for corporate intranet and financial applications. Created intuitive and user-friendly interfaces that enhanced business operations and user experience.Key Achievements:ComcastDesigned a new employee intranet and the Brand & Marketing Portal, streamlining access to critical internal resources.Morgan StanleyDeveloped a user interface for the ModelWare financial web application, including an economic analysis tool, improving functionality for financial professionals.Nielsen Norman Group RecognitionThe Comcast intranet design was selected for the prestigious 2007 Nielsen Norman Group's Intranet Design Annual: Year’s 10 Best Intranets.