Diane L. Email & Phone Number

Canada

Toronto, Ontario, Canada

I am currently focusing on optimizing our marketing funnel to not only attract more leads but to also increase our close rates.This past year, I worked on our Horizon Home Inspection Software business line where I increased our overall leads by 28%, consistently surpassing our previous year's month-over-month lead numbers for 13 months. This was accomplished during the pandemic. I was able to do this by creating and managing ads on various platforms including Google and Facebook, and rebranding our Horizon website with my skills in WordPress and HTML5.Since then, I have been promoted to manage our marketing efforts for all three of our business lines- Home Inspection Software, Home Inspections Services and Home Inspection Training. Other duties in my role include working with our Marketing Director, sales and support team to strategize, execute and optimize marketing plans, problem solving to troubleshoot technical aspects in Google Ads and HubSpot CRM, creating email campaigns on MailChimp, collecting and analyzing data on HubSpot and Google Data Studio to determine our next steps, designing marketing assets with Adobe Creative Cloud Suite.

Toronto, Ontario, Canada

Acquired new leads for our sales directors through our website, SEM and SEO. As the Marketing Manager, I focused on enhancing the look of the company including it's marketing materials, website and social media channels. I used this opportunity to enhance my skills and proficiencies. With my knowledge of the Adobe Creative Cloud suite, I designed various print and digital assets including brochures, digital flyers and white papers, RFPs, PowerPoint presentations, eBooks and more. Using my project management skills and proficiencies in HTML5 and WordPress, I lead my team in rebranding our website to attract more leads. I planned and created email marketing campaigns with various CRM softwares including MailChimp, Microsoft Dynamics and ConnectWise Manage. I also created and managed ads on Google Ads, as well as content on various social media platforms.

London, Canada Area

As a Residence Don, I acted as a mentor to two first time RA's in my unit and other residence staff members of Ontario Hall. Here I was able to further develop my leadership and communication abilities. I provided support and was a resource for my RA's. I planned and facilitated community development initiatives while working along side mentees for all 90 students in my unit.I performed the duties of Acting Manager when scheduled (in absence of the Residence Manager). These included developing duty schedule for fellow staff members, responding to high level situations, constantly relaying information to Residence Manager-On-Call, and ensuring the safety of 1000 students in the building. This enabled my conflict resolution skills and adaptability to flourish.I was promoted from RA to Residence Don. During this year, I performed all of the duties of an RA (listed below) as well as these additional duties.

London, Ontario, Canada

As a Residence Advisor (RA), I facilitated a secure foundation for my 90 student's transition into first year. I organized floor meetings and needs-based programs every month to build a community with my floor. Working along side other staff members, we developed one residence-wide late night weekend program per semester for the 1200 students in Saugeen-Maitland Hall Residence. I became a role model for respect for self, others and the community. While fulfilling my scheduled duty, I promoted safety and ensured residence policies were upheld. I collaborated with fellow residence staff members, Residence Manger-On-Call, Residences Clerks, Guest Registration staff, the Residence Counsellor, Student Services, the Student Emergency Response Team and London Police. Additionally, I was involved with the recruitment process, where I had the opportunity to assist with conducting and scoring interviews of RA applicants. I also provided written references for students, and other building leaders.

9 Dundas St. E, Oakville, On

• Cared for children between infant to preschool ages• Assisted in the implementation of a curriculum in the classroom

Milton, Ontario, Canada

• Greeted guests, escorted them to assigned lane, provided them with the necessary equipment and presented menus and current promotions• Replenished and maintained frequent inventory checks for Playdium Lite Arcade Services• Responded to customer complaints, suggested solutions and ensured maximum customer satisfaction

Delaware Hall

Bachelor Of Management And Organizational Studies, Marketing

Specialization in Consumer Behaviour Minor in French Language and Linguistics

Project Management Basics