Diane Eves Email & Phone Number

Washington, Dc, Us

Partnering with small- and medium-sized B2B tech companies to help them execute key marketing initiatives in today’s crazy busy, meeting-filled environment.Current/Recent initiatives include: - Leading and executing all marketing initiatives for a small business- Aiding a startup with their go-to-market plan- Evolving the marketing strategy and associated tactics for a business' top strategic goal- Expediting a business’ ability to expand into a new vertical market- Updating a nurture program - Developing and managing a partner marketing program

Washington, Dc, Us

Led the team responsible for all areas of demand generation for Metalogix collaboration content management solutions• Collaborated with Product Marketing to design and execute agile and integrated buyer's journey supporting campaigns across eight products and six regions on a seven figure marketing programs budget • Developed content and employed such tactics as digital media (PPC/SEO/Paid Social), PR, webinars, partner marketing, events, and nurture streams; delivered over 100 individual Salesforce campaigns per quarter• Collaborated with Sales, Sales Opps, and Marketing Opps to implement a new lead management process across 75 new business Sales Reps, leveraging the SiriusDecisions Waterfall Model • In 2H16 delivered 25,900 Inquiries and 9,000 MQLs• Exceeded the 2016 Marketing-sourced new billings target by 13%

Tysons Corner, Va, Us

Led the team responsible for product marketing, demand generation, and sales enablement for Cvent’s flagship Event Management offering. • Created and executed annual marketing plans to achieve bookings goals.• Collaborated with product management to define and launch product enhancements.• Defined buyer personas and crafted relevant messaging and buying stage content.• Delivered demand generation initiatives that influenced ~90% of sales leads. • Partnered with sales to provide stage-based sales enablement assets to increase opportunity velocity and closure. • Hired and coached the team that drove the above initiatives. • Contributed to double digit bookings growth in 2014 and 2015; Nominated for 2014 Marketing Game Changer.

Boca Raton, Florida, Us

Refined go-to-market tactics, advanced messaging, created client-facing materials and sales aids, developed and collaborated to execute strategic marketing plans for Student Services division; Managed marketing budget and two contractors; Assisted Online Program Management division leadership with go-to-market plan.• Launched and facilitated Account Based Marketing with sales and field marketing to advance 20 targeted accounts, including Wins valued over $1.5M.• Developed 2H13 Marketing Plan to help close revenue gap and led initial execution of demand generation tactics.• Facilitated incorporation of Pragmatic Marketing® into Product Marketing and Product Management functions.

Boca Raton, Florida, Us

Reporting to the Senior VP and General Manager, led marketing for high growth Student Services division, contributing to sales performance of 112% to 2012 Plan; Promoted to Director one year into the role.• Collaborated with field marketing on the execution of over 20 campaigns, conferences/events, and webinars, resulting in over 300 sales qualified leads in 2012.• Provided sales support for over 75 Opportunities in 2012, including Wins valued over $750K.

Boca Raton, Florida, Us

Developed and implemented overall, go-to-market, and promotional strategies to drive growth of a complex portfolio of 150+ online learning consulting and training solutions in Higher Education, K-12, ProEd, and International verticals, contributing to double digit year-over-year revenue growth• After analyzing market, product, and segment dynamics, developed a 2012 Marketing Plan with portfolio repositioning, targeted segment approaches, focused campaigns, and sales/sales overlay tactics.• Executed 20+ product, program, and promotion launches and teamed with field marketing on creation and salesforce.com tracking of awareness, lead gen, and pipeline acceleration events and campaigns.

Reporting to the VP of Product Management, identified untapped revenue for the XM accessory portfolio by developing and executing an integrated product, marketing, and channel strategy, which included full P&L accountability. Defined and managed a portfolio of 250+ accessories. Assumed responsibility for SIRIUS accessories, post merger. • Exceeded 2008 net revenue target by 40% by creating and executing a first-time holistic strategy that included initiatives to fortify the portfolio, improve targeted marketing efforts, and support channel growth.• Drove 640% year-over-year direct channel sales growth in Q1 2008 through targeted messaging, product bundles, Listener Care training, and e-Store improvements.• Enacted a retail Accessory Assortment Strategy with recommended accessories, updated packaging, advertising/online messaging, and training.

Overland Park, Kansas, Us

Selected by the Senior VP, and reporting to the VP of Brand Marketing, led the development of multi-million dollar, integrated marketing campaigns by coordinating executive leadership efforts across business marketing, product marketing, public relations, brand, advertising, media, direct response, and outside agencies. Led a team of two direct reports.• Facilitated bi-weekly executive leadership meetings with all functional areas to drive business segment marketing planning, ensure messaging consistency, and facilitate campaign element integration.

Overland Park, Kansas, Us

Brought in by CMO to work with the division VP to pinpoint the needs of “high-value” individual customers and formalize and execute a strategic Marketing Plan to drive revenue growth in this profitable segment. Led a team of two direct reports. • Defined “high-value” customers and their buying habits, identified relevant products, and outlined a framework to target sub-segments.• Directed the execution of the Marketing Plan and highly successful campaigns that helped the segment perform above plan and deliver an elevated average revenue per subscriber.

Overland Park, Kansas, Us

Chosen by Senior Director to develop the 4G wireless broadband go-to-market strategy via market trial, which included full ownership of the end-to-end marketing and sales plan. Also led the team that collaborated with stakeholders across the organization to design marketing strategies for a potential cable telephony product, alternate distribution agreements, and JV offering with a major entertainment partner. Led a team of two direct reports.• Collaborated to shape the 4G wireless broadband product, pricing, and portal, which delivered a level of customer satisfaction in excess of 90%.• Created and executed the Sales and Marketing Plan that included an integrated $3.5 million advertising, direct response, and PR campaign as well as direct sales, telesales, retail, and online programs.

Overland Park, Kansas, Us

Developed and executed the Strategic Marketing Plan and quarterly promotions to drive revenue growth of the Wireless Data Services category as a whole, while also authoring and executing Marketing Plans for the handset messaging and mobile desktop suites. Filled leadership void as Acting Director for a team of four over a six month period. • Exceeded annual messaging revenue target of $85.4 million by updating messaging and sales tools and launching new pricing, applications, and usage-driven programs.

Basking Ridge, Nj, Us

Selected by the VP to design, develop, and launch a small business online sales channel, WorldCom dstreet®. Created the strategic business plan, collaborated to develop the website, and authored and executed the Marketing Plan. Led a team of two-six direct reports. • Managed ongoing integrated campaigns that resulted in 400% growth in new orders in Q1 2002.• Received annual Zenith Award for performance, one of 13 recipients out of 1,100 marketing employees

Basking Ridge, Nj, Us

Created and executed strategic marketing plans and positioning strategies for the long distance portfolio. Tapped as a VP-designated exemplar from the Voice Product Marketing group to co-lead the development and delivery of the MCI Product Marketing Guide. Led a team of two direct reports.• Collaborated to develop, launch, and manage MCI WolrdCom On-Net Voice(R), an integrated ‘local-to-global’ voice product that generated more than $2 billion in new revenue within one year of launch.• Played key role in the launch of networkMCI One, an integrated invoicing solution, which served as a template for future billing, now a standard in the telecom industry.

Mba, Marketing, Concentration In Advertising & Sales Promotion

B.S., Business Administration, Concentrations In Marketing And Management