Diane Fermin Roeder personal email
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A passionate, purpose-driven entrepreneur & storyteller, strategic thinker & tactical operator, Diane Fermin Roeder champions responsible communications, knowledge hub & ecosystem building for innovation and sustainability in the climate, agrifood & hospitality space. She is an experienced plenary moderator & speaker in the agrifood tech ecosystem; she runs a sustainability-focused communications consultancy she founded and serves as a FoodHack Dubai Ambassador.At Singapore’s Nurasa [a company wholly owned and established by Temasek as Asia’s Sustainable Foods Platform], she spearheaded the narrative for its mission in accelerating & commercialising sustainable food across Asia. At the same time, Diane led corporate communications for ScaleUp Bio, a JV company by Nurasa/Temasek and Archer Daniel Midlands (ADM) specialising in microbial precision fermentation from lab to pilot scale. Concurrently, she volunteered as an alternative proteins industry mentor for youth-led initiatives of EB Impact, a mentorship programme designed to address sustainability issues, and as Singapore Ambassador for FoodHack, a global community-driven platform on a mission to jumpstart innovation for a sustainable food system by bringing founders and funders together.For over 25 years, Diane pursued communications specialist leadership opportunities in the international media, luxury hospitality & financial services industries, carving out a career with brands such as Shangri-La Hotels & Resorts, American Express, and the Middle East’s ITP Media Group. Her journey has spanned the Philippines, Hong Kong, New York City, San Francisco, Beijing, Shanghai, Guangzhou, Singapore, and Dubai. Focused on results execution and armed with a healthy respect for deliverables, she has enjoyed editorial roles on both B2C and B2B media platforms and deployed strategic communications consulting and advisory services for a bijou collection of luxury resorts, corporate clients, business organisations in Asia, including the American Chamber of Commerce in South China.Diane obtained her MBA from Fordham University, Gabelli School of Business, New York, and graduated with a BA in Communications from the Ateneo de Manila University. She is currently pursuing a Climatebase Fellowship.Specialities: strategic business development, responsible storytelling, communicating for impact, food & climate tech ecosystems, innovation hubs, responsible luxury hospitality leadership. getting SHIT done!Interests:#entrepreneurship #foodtech #watertech #climatetech #sustainability #novelproteins #innovation
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Foodhack Dubai AmbassadorFoodhackDubai, Ae
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Foodhack Dubai AmbassadorFoodhack Jan 2024 - PresentDubai, United Arab Emirates -
Foodhack Singapore AmbassdorFoodhack Jan 2023 - Jan 2024Singapore
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Corporate Communications LeadNurasa Sep 2022 - Jan 2024SingaporeNurasa was established by Temasek as Asia’s Sustainable Foods Platform in late 2021 in Singapore. From being embedded as its Corporate Communications Consultant in September 2022, I transitioned to fully committing to the team as Corporate Communications Lead beginning in January 2023, championing the branding and corporate narrative at Nurasa and driving communications advisory for ScaleUp Bio. -
Senior Manager, Branding And CommunicationsFrasers Hospitality Nov 2020 - Sep 2021Singapore -
Industry JudgeStelliers Jan 2019 - Dec 2020SingaporeStelliers, the leading hotelier awards platform, is the only accolade in Asia that honours the dedicated professionals of the hotel industry. The annual rendezvous is an overdue recognition bestowed upon those individuals, who are the best in their field across geographical regions covering Southeast Asia, India, Sri Lanka, the Maldives, South Korea, Japan, Taiwan, Hong Kong, Macau and China. Our mission is not only to recognise the most talented hoteliers, but also to inspire the younger generations to pursue a career in hospitality. -
Associate DirectorDelivering Asia Communications Oct 2019 - Mar 2020SingaporeStrategic communications, media relations & PR, content creation for luxury hospitality, branded residences and real estate verticals in Singapore, Indonesia, Philippines, Malaysia, Vietnam, Sri Lanka and the Maldives.
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EditorItp Media Group Dec 2016 - Feb 2019Dubai, United Arab Emirateschief storyteller for Hotelier Express Middle East and Hotelier Qatar. contributing storyteller to ITP Media Business portfolio of other hospitality titles: Hotelier Middle East (print & digital), Caterer Middle East. www.hoteliermiddleeast.com -
Custom Content Writer And EditorMiddleton Manning & Co. Jan 2013 - Nov 2016Guangzhou, ChinaMiddleton Manning & Co. is a boutique agency specializing in media relations for a bijou collection of luxury hotel, resort and travel industry clientele in Asia. Clients include Alila Hotels and Resorts, Four Seasons Resorts in Bali, Shangri-La Hotels and Resorts, Hotel Indigo Hong Kong Island, Karma Resorts and Karma Royal Group, Trisara Resort Phuket, The Farm at San Benito, NUO Hotels and Orion Expedition Cruises. -
Editor In ChiefPaper Mar 2012 - Nov 2016Guangzhou, Chinafresh and stylish. Paper is a monthly English-language lifestyle magazine that indulges readers with a rich blend of features in travel, food, nightlife, fashion, design, technology, arts, entertainment and the latest trends and happenings throughout south China.
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Director Of CommunicationsKerry Hotel Pudong, Shanghai Jul 2010 - Sep 2011Simultaneously managed all communications activities during hotel pre-opening and opening while managing the launch of Kerry Hotels, a new five-star hotel brand for Shangri-La Hotels and Resorts. -
Director Of CommunicationsShangri-La Hotels And Resorts Jun 2009 - Jul 2010China World Summit Wing, BeijingWhile concurrently serving as Director of Communications for China World Hotel, Beijing, assisted in pre-opening activities for China World Summit Wing, Beijing as of January 2009. Assumed a dual Director of Communications role for both properties as of June 2009 onwards.
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Director Of CommunicationsShangri-La Hotels And Resorts Apr 2004 - Jul 2010China World Hotel BeijingServed as Director of Communications for China World Hotel, Beijing starting in 2004. As of January 2009, assisted in pre-opening China World Summit Wing, Beijing. Assumed joint Director of Communications responsibilities for both properties from June 2009 onwards.Developed and implemented hotel’s communications plan and aligned with overall strategic marketing plan.Generated an average of US$ 75,000 in monthly publicity value forthe hotel and restaurants from relationships with nearly 300+ media in China and 200+ overseas.Responsible for planning and monitoring of hotel image and food & beverage advertising average annual spend and liaising with advertising agency in ensuring corporate branding compliance.Contributed to hotel’s incremental revenue with communications initiatives: MICE e-newsletter, dining website, social media marketing.Pro-actively worked with select international media partners in raising hotel brand awareness via winning awards in readers’ polls.Edited all text and supervised design, photography and production ofall marketing collaterals and channels, including permission email marketing, online hotel bookers’ and food & beverage loyalty programmes, to support sales’ efforts in client acquisition and retention.Successfully organized hotel’s special projects: pre-opening, grand opening and sustaining campaign for renovated Chinese restaurant, annual golf tournament, charity fundraising drive and coordinated strategic marketing programmes with credit card partners, airlines and selected sister hotels.Meticulously developed career plans for Communications team, identified high potential management candidates, provided customized skills, management and leadership training and, based on performance reviews, championed their promotions.
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Business Planning & Development ManagerAmerican Express Company Sep 1996 - Dec 1999Worked as the communications strategist in an 8-person consulting team serving AmEx business units, with responsibilities for East Asia (Hong Kong, Taiwan, PRC), Southeast Asia (Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam), Japan-Korea and Australia-New Zealand.Completed business process review for sales team productivity in Hong Kong and Taiwan: assisting in analysis and re-design of organisational and compensation structure and performance metrics, as well as comprehensive change management training and communications plan, a project which generated US$200,000 in annualised savings.Managed strategic communications plan for regional president and business unit: writing and creating pitches for press interviews, editing for crisis management bulletins, key account pitches, speaking engagements in trade conventions, updates to other business units.Served as lead project manager in establishment and standardisation of merchant client communication channels (e.g. editing of local-language market newsletters and merchants’ intranet site) for 13 markets in Asia-Pacific.Actively served on committee organising regional management conference in Thailand for 600 people: overall conceptualisation, coordination with third-party vendors for seamless execution of multi-media business presentations and themed social events, post-events evaluation. -
Marketing Communications Manager, Hong KongCentury International Hotels (Now Part Of Accor Hotels International) Jan 1994 - Aug 1996Promoted to Asia-Pacific regional marketing communications position in 1994.Led integrated marketing communications operations on regional scale, including pre-opening launches, for 22 properties in Asia, with strategic and tactical responsibilities in public relations and corporate communications, branding, advertising and below-the-line marketing activities, e.g. direct marketing, loyalty programmes, promotional events management.Pro-actively managed regional press relations portfolio by cultivating solid press contacts, identifying story opportunities, writing and editing of all press releases and organising media conferences for individual properties.Supervised 5 strategic media affiliations and 13 vendors, controlled US$1 million regional advertising budget to produce integrated branding campaign which included web development and marketing, resulting in 127% increase in hotel group brand awareness.Established a manual of corporate communication policies and guidelines and supervised standardised rollout and enforcement at all properties.Managed investor relations campaign during company’s merger with Lai Sun Hotels International and consequent public offering in the Hong Kong Stock Exchange, liaising with business/finance media, preparing analysts’ kits for road shows. Coordinated conceptualisation and organisation of group's annual regional marketing and sales conferences as well as international tradeshow booth participation in Europe and Asia.
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Public Relations ManagerShangri-La Mactan Resort And Spa Jan 1993 - Dec 1993Established hotel’s premier reputation by creating profitable society events, ensuring high-profile media attention and solid business relationships in the community.Produced quality marketing services collateral for rooms and food & beverage divisions in compliance with regional corporate branding guidelines.
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Public Relations ManagerCebu Plaza Hotel (Now Marco Polo Plaza Hotel,Cebu) Jun 1989 - Jan 1993Established hotel’s premier reputation by creating profitable society events, ensuring high-profile media attention and solid business relationships in the community.Produced quality marketing services collateral for rooms and food & beverage divisions in compliance with corporate branding guidelines.Created market segmentation models for restaurant outlets, based on product profitability analysis. Generated average of US$350,000 in monthly revenues for a single outlet, one of most successful in the Philippines during this period.
Diane Fermin Roeder Skills
Diane Fermin Roeder Education Details
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Management Strategy -
Marketing Management -
Communication Arts -
Master Of Business Administration - Mba
Frequently Asked Questions about Diane Fermin Roeder
What company does Diane Fermin Roeder work for?
Diane Fermin Roeder works for Foodhack
What is Diane Fermin Roeder's role at the current company?
Diane Fermin Roeder's current role is FoodHack Dubai Ambassador.
What is Diane Fermin Roeder's email address?
Diane Fermin Roeder's email address is di****@****hoo.com
What schools did Diane Fermin Roeder attend?
Diane Fermin Roeder attended Fordham Gabelli School Of Business, Cornell School Of Hotel Administration, Ateneo De Manila University, Fordham Gabelli School Of Business.
What skills is Diane Fermin Roeder known for?
Diane Fermin Roeder has skills like Corporate Communications, Media Relations, Press Releases, Marketing Communications, Public Relations, Social Media Marketing, Marketing, Content Development, Integrated Marketing, Strategic Communications, Marketing Strategy, Editing.
Who are Diane Fermin Roeder's colleagues?
Diane Fermin Roeder's colleagues are Awais Ch, Nathan Paumier, Garima Gupta, Fascal Hukker, Nicholas Kinch, Orebiyi Temilade, Sos Esports.
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