Diane Fermin Roeder Email & Phone Number

Dubai, AE

Dubai, United Arab Emirates

Singapore

Singapore

Nurasa was established by Temasek as Asia’s Sustainable Foods Platform in late 2021 in Singapore. From being embedded as its Corporate Communications Consultant in September 2022, I transitioned to fully committing to the team as Corporate Communications Lead beginning in January 2023, championing the branding and corporate narrative at Nurasa and driving.

Singapore

Singapore

Stelliers, the leading hotelier awards platform, is the only accolade in Asia that honours the dedicated professionals of the hotel industry. The annual rendezvous is an overdue recognition bestowed upon those individuals, who are the best in their field across geographical regions covering Southeast Asia, India, Sri Lanka, the Maldives, South Korea.

Singapore

Strategic communications, media relations & PR, content creation for luxury hospitality, branded residences and real estate verticals in Singapore, Indonesia, Philippines, Malaysia, Vietnam, Sri Lanka and the Maldives.

Dubai, United Arab Emirates

chief storyteller for Hotelier Express Middle East and Hotelier Qatar. contributing storyteller to ITP Media Business portfolio of other hospitality titles: Hotelier Middle East (print & digital), Caterer Middle East. www.hoteliermiddleeast.com

Guangzhou, China

Middleton Manning & Co. is a boutique agency specializing in media relations for a bijou collection of luxury hotel, resort and travel industry clientele in Asia. Clients include Alila Hotels and Resorts, Four Seasons Resorts in Bali, Shangri-La Hotels and Resorts, Hotel Indigo Hong Kong Island, Karma Resorts and Karma Royal Group, Trisara Resort Phuket.

Guangzhou, China

fresh and stylish. Paper is a monthly English-language lifestyle magazine that indulges readers with a rich blend of features in travel, food, nightlife, fashion, design, technology, arts, entertainment and the latest trends and happenings throughout south China.

Simultaneously managed all communications activities during hotel pre-opening and opening while managing the launch of Kerry Hotels, a new five-star hotel brand for Shangri-La Hotels and Resorts.

China World Summit Wing, Beijing

While concurrently serving as Director of Communications for China World Hotel, Beijing, assisted in pre-opening activities for China World Summit Wing, Beijing as of January 2009. Assumed a dual Director of Communications role for both properties as of June 2009 onwards.

China World Hotel Beijing

Served as Director of Communications for China World Hotel, Beijing starting in 2004. As of January 2009, assisted in pre-opening China World Summit Wing, Beijing. Assumed joint Director of Communications responsibilities for both properties from June 2009 onwards.Developed and implemented hotel’s communications plan and aligned with overall strategic.

Worked as the communications strategist in an 8-person consulting team serving AmEx business units, with responsibilities for East Asia (Hong Kong, Taiwan, PRC), Southeast Asia (Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam), Japan-Korea and Australia-New Zealand.Completed business process review for sales team productivity in Hong Kong.

Promoted to Asia-Pacific regional marketing communications position in 1994.Led integrated marketing communications operations on regional scale, including pre-opening launches, for 22 properties in Asia, with strategic and tactical responsibilities in public relations and corporate communications, branding, advertising and below-the-line marketing.

Established hotel’s premier reputation by creating profitable society events, ensuring high-profile media attention and solid business relationships in the community.Produced quality marketing services collateral for rooms and food & beverage divisions in compliance with regional corporate branding guidelines.

Established hotel’s premier reputation by creating profitable society events, ensuring high-profile media attention and solid business relationships in the community.Produced quality marketing services collateral for rooms and food & beverage divisions in compliance with corporate branding guidelines.Created market segmentation models for restaurant.

Mba, Management Strategy

Activities and Societies: Summer Intern– americanexpress.com, Interactive Enterprise Division (IED), New York City,USA: Managed consumer.

Certificate, Marketing Management

Ba, Communication Arts

Master Of Business Administration - Mba