Diane Davis, Apr Email & Phone Number

Columbus, Ohio, United States

• Develop and oversee social media strategy, implementation, and governance of all Nationwide Children’s Hospital’s online communities and social media, including risk assessments and auditing of all channels for brand.
• Lead complete-workforce social media curriculum and develop social media policies to educate staff on best practices, professionalism and compliance to drive exposure and elevate Nationwide Children’s as a trusted.
• Drive one of the country’s pre-eminent health care social media programs; develop programming and positioning in collaboration with medical staff, Children’s Hospital Association and the State Medical Board.
• Work directly with medical staff and senior operational and clinical leadership to drive a communication strategy that ensures consistent messaging across channels, including publications, promotional materials.
• Translate marketing insights into strategic recommendations on positioning, messaging, value propositions and differentiation.
• Establish goals, and measure and evaluate outcomes of marketing and public relations strategies and initiatives utilizing appropriate qualitative and quantitative methods.

Columbus, Ohio

* Worked directly with C-Suite executives on crisis communications, Thought Leadership initiatives and strategic plan accelerators.* Aligned with hospital leadership, legal and compliance teams on communications at all levels: including internal communications, media relations, corporate partnerships, Foundation partnerships and community physicians.*.

Leading Nationwide Children's membership in a community of social media contributors who drive change and build connections at the country's largest hospitals.

* Drove social media strategy, solutions, content creation, research, insights and analytics as part of cross-platform media campaigns and large-scale conferences. * Responsible for analysis of social media trends, and use of proper messaging and best practices.* Collaborated with Fortune 100 companies to drive earned social engagement through sponsorship.