Diane Plemmons Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Ga

SKULLY Technologies designs and manufactures AR/AI wearable tech gear.- Develop and implement integrated marketing plan to support needs of turnaround brand- Create and execute reputation management strategy- Create game changing strategies to embrace SKULLY contributors - Develop and maintain leadership position among challenger brands- Develop go-to-market strategy and support new product development - Create systems for customer acquisition and ongoing… Show more SKULLY Technologies designs and manufactures AR/AI wearable tech gear.- Develop and implement integrated marketing plan to support needs of turnaround brand- Create and execute reputation management strategy- Create game changing strategies to embrace SKULLY contributors - Develop and maintain leadership position among challenger brands- Develop go-to-market strategy and support new product development - Create systems for customer acquisition and ongoing engagement- Oversee all aspects of branding, marketing and PR such as digital strategies, conferences, collateral, events, advertising and e-commerce - Support the sales and customer care team on company and product positioning and messaging, account strategies, and training- Lead public relations initiatives and management of marketing partner relationships- Integral on internal onboarding and culture management Show less

Alpharetta, Ga

Leading marketing efforts across 5 business lines in the US, UK and Europe. Provide direction and sales support for the sales team from product roll outs and changes to training and lead generation. Develop corporate brand standards for internal and external communications.- develop marketing strategies and campaigns to support corporate brand and business lines- create effective one to one and one to many communications to drive new and support current business- onboard and… Show more Leading marketing efforts across 5 business lines in the US, UK and Europe. Provide direction and sales support for the sales team from product roll outs and changes to training and lead generation. Develop corporate brand standards for internal and external communications.- develop marketing strategies and campaigns to support corporate brand and business lines- create effective one to one and one to many communications to drive new and support current business- onboard and oversee tools required for effective PR communications and analysis- participate in productization to drive sales productivity and customer uptake- inspire sales teams through global sales meetings- oversee the RFP/RFQ process from intake to delivery- help plan new large project and product introductions to maximize their effectiveness with clients and prospects ensuring little to no client pain- oversee annual internship program- oversee conferences and meetings from strategy to execution- create and support onboarding needs for clients and sales and marketing team2016/2017 Better World Books Literacy Council Chair2016/2017 Books for Africa Board of Directors Show less

Alpharetta, Ga

Lead team of 8 people responsible for sales and marketing to B2B clientele across 5 business lines including marketing support for UK acquisitions. Areas of strength and focus:- marketing planning, implementation and support for libraries, bookstores, resellers, universities, student groups, real estate and their sub-categories in the US and in the UK- developing a sales structure which support the needs of the organization and provide opportunities for growth and upward mobility -… Show more Lead team of 8 people responsible for sales and marketing to B2B clientele across 5 business lines including marketing support for UK acquisitions. Areas of strength and focus:- marketing planning, implementation and support for libraries, bookstores, resellers, universities, student groups, real estate and their sub-categories in the US and in the UK- developing a sales structure which support the needs of the organization and provide opportunities for growth and upward mobility - coaching, training and supporting the professional development of the sale team- interacting with sales operations and executives to help optimize the profitability of current business along with defining business ideally suited to pursue- supporting in the development of productization of offerings as well as planning and conducting the internal and external training and communications- participating in commission planning and forecasting- creating sales themes and motivation for internal engagementMember of Sustainability Committee; Employee Taskforce; BWB University Training Team Show less

Responsible for the development and implementation of strategic marketing plans that increase the acquisition of books and generate leads for the sales team.- design programs that create value for supply partners- convert book suppliers and stakeholders into book buyers - primary liaison between Acquisitions and Marketing- manage book acquisitions marketing communications- manage book donation effort

Responsible for plan development, account management, media planning & placement.- Developed marketing and branding plans for agency clients - Worked with agency’s owners on development and implementation of a marketing methodology which cohesively combines market research, strategy, positioning, branding, marketing planning and tactical execution - Member of Pulse Leadership group who developed agency’s core values and defined and implemented agency’s quarterly business… Show more Responsible for plan development, account management, media planning & placement.- Developed marketing and branding plans for agency clients - Worked with agency’s owners on development and implementation of a marketing methodology which cohesively combines market research, strategy, positioning, branding, marketing planning and tactical execution - Member of Pulse Leadership group who developed agency’s core values and defined and implemented agency’s quarterly business initiatives - Developed, evolved and maintained forecasting model for short-term and long-range forecasting - Coached account management team on forecasting, (its implications inside the agency and how to use it as a tool to grow existing business)- Responsible for agency’s financial dashboard shared at leadership level- Created agency agreements and participated in contract negotiations- Wrote content for agency website- Assisted in new business development, responded to RFPs and participated in pitches- Directed account activities for Atlanta-based clients- Account lead during annual CreatAthon (24-hour marketing/creative event where free services were provided to 8 to 12 non-profits) - Planned & placed media for all agency clients Show less

Account Management:- marketing and promotional planning for new product launches- developing budgets tied to tactical recommendations - staying within budget and managing agency margins- selling new electronic media services for the agency such as websites and online market research- integral in market research for agency clients including developing methodology, implementing research and assessing results- recommended, facilitated, and managed call center and fulfillment… Show more Account Management:- marketing and promotional planning for new product launches- developing budgets tied to tactical recommendations - staying within budget and managing agency margins- selling new electronic media services for the agency such as websites and online market research- integral in market research for agency clients including developing methodology, implementing research and assessing results- recommended, facilitated, and managed call center and fulfillment programs when necessary to achieve objectives- designed and implemented events such as sales meetings, press conferences and symposium (single events or satellite)- instructed and managed professional relations and media for all responsible accounts- guided advocacy development to build a protocol which greatly facilitated update of the brand- assisted owner in client contract negotiationsNew Business Development- integral in bringing in $1.5 million worth of new business- key team member for all RFPsBranding- published branding articles in agency newsletter and dental trade journal- designed new revenue opportunities for agency including brand personality workshopsExecutive Committee Member- influential on agency decisions regarding new business strategies, financial growth and profitability, operational conditions, expansion of technology and employee issues and staffing Show less

Pre-launch activities for global and domestic launch of new class of anti-inflammatory drug (VIOXX)- positioning research in Europe and United States- branding development: iconography, commanding claim and illustrative style- message development for multiple target audiences

Account management for global leader in ophthalmic equipment and supplies (Alcon Surgical)- strategy and creative brief development for all surgical brands advertising, sales collateral and direct mail- assisted consumer counter-part on professional programs for Nix and Neosporin most specifically market researchFacilitated operational efficiency of Healthcom division through the creation, management and implementation of weekly production meetings

Account Executive for leading power toothbrush manufacturer, Bausch & Lomb- management and implementation of all tactical and promotional plans- facilitated sales and fulfillment of product and literature to universe of 120,000 dental offices- sold product at top 5 tradeshows each year- coordinated graphic and video needs for 12+ tradeshows annuallyProject Coordinator, assisting senior staff with client needs- tradeshow programming (booth preparation and graphic… Show more Account Executive for leading power toothbrush manufacturer, Bausch & Lomb- management and implementation of all tactical and promotional plans- facilitated sales and fulfillment of product and literature to universe of 120,000 dental offices- sold product at top 5 tradeshows each year- coordinated graphic and video needs for 12+ tradeshows annuallyProject Coordinator, assisting senior staff with client needs- tradeshow programming (booth preparation and graphic needs)- fulfillment programs and inventory management- coordinating all sales meeting materials- developing and managing time and events schedules Show less