Katie Pearson Email & Phone Number

West Long Branch, New Jersey, United States

West Long Branch, New Jersey

- Lead agency team in brand marketing strategy and advertising for Atlantic City Tourism's 'DO AC' campaign.- Crafted "AC" brand identity, brand positioning and communications plan.- Consulted, developed and implemented crisis campaign communications.

New York, New York

- Led successful launch of the integrated 'Keep Good Going' national advertising campaign- Initiated organic growth of NYL’s advertising production budget first year- Key role in creating and evolving Keep Good Going campaign strategy and channel activation- Spearheaded NYL’s first ever co-op local advertising program for insurance agents in multiple.

New York

- Led agency team in the award winning 'Most Interesting Man in the World' advertising campaign for Dos Equis beer- "Most Interesting Man" campaign success resulted in double digit sales growth YOY during my 4 year tenure leading Dos Equis advertising and brand strategy- Campaign won Gold and Silver Cannes Lions for TV & Radio and the highly coveted Gold.

New York, New York

- Managed day-to-day integrated Dos Equis initiatives supporting 'The Most Interesting Man in the World' campaign- Oversaw digital initiatives including social media content, app production and rich media- Collaborated with and provided creative oversight to Heineken sales reps and supporting Dos Equis agencies- Daily relationship management with multiple.

New Yook, New York

Developed and supported strategic development, brand positioning / messaging and tactical implementation of award winning 'Pipe People' direct-to-consumer advertising campaign

Key account role supporting the launch of 'Brush, Floss, Listerine' direct-to-professional campaign

Key support role in creation of current Cardinal Health logo as well as creative coordination of medical education collateral for top brands by Pfizer, Novartis, Bristol Meyers Squib, NovoNordisk, Sanofi-Aventis & AstraZeneca